Market-research organisation Ipsos, new owners of opinion-pollsters MORI, has announced revenue figures of €188 million (£128 million) for the first quarter of 2006. This represents a 31% increase on the same quarter last year and the highest quarterly figures in five years.The 31% increase includes organic growth of just over 9%, but the impressive figure… Continue reading Revenues Rise For Researchers

Rookie TV-commercial producers now have an up-to-the-minute bible to see them through the minefield of ad-making, from budgeting and briefing to payments and post-production.Trade associations ISBA (representing advertisers), the IPA (representing agencies) and APA (representing commercial producers) have just released their updated version of Producing Advertising Commercials (PAC), the jointly-published guide that details best-practice in… Continue reading ISBA Does It By The Book

Britain looks set to take a another step towards high definition, broadband utopia, with the announcement by Avanti Screenmedia that its new satellite will provide hundreds of TV channels in eye-popping clarity, as well as high speed internet to remote areas out of reach for current internet providers.The company has begun development of the Hylas… Continue reading Satellite Broadband To Piggyback HD Signals

The annual MediaTel Group Charity Sports Quiz was staged last night at MediaTel Group’s Regent Street offices, with ZenithOptimedia (aka Banzai Bully’s Special Prize) defending their title impressively to finally win by over 20 points from the News of The World’s Fake Sheikhs, and a point further back Viacom Outdoor’s 20% Up Year on Year.Teams… Continue reading ZenithOptimedia Claims Victory In MediaTel Group Sports Quiz

Cash point specialist ATM:ad is to provide exclusive exposure to British Airways within airports, across the City and in corporate locations as part of a landmark deal to promote the airline.The long-term holding is designed to consistently target business travellers on a one to one basis, tying in with the airline’s £100 million investment in… Continue reading BA Signs ATM Specialist For Business Blitz

Following on from its main competitors changing their homepages to improve their advertising reach, Yahoo! has followed suit with a customisable interface that aims to put it ahead of Google and MSN.MSN’s recent rolling out of Hotmail Live and the ever innovative Google’s recent changes, mean that Yahoo! is the last of the major search… Continue reading Yahoo! Seeks Search Dominance With Revamped Site

Today sees the Independent print a special edition in support of the Product Red campaign to support HIV and AIDS victims in Africa, running a special red front page and editorial content focusing on the disease.Guest edited by U2 singer and human rights activist Bono, and carrying contributions from an array of celebrities, the paper… Continue reading Independent Sees Red For AIDS Edition

WPP has extended its reach into the Chinese media market, with the acquisition of Beijing Hua Yang Lian Zhong Advertising Company (HYLZ). The acquisition will now come under WPP’s GroupM, specialising in on-line and interactive media throughout the People’s Republic of China. HYLZ had audited revenues of CNY 20.75 million (US$2.6 million) for the year… Continue reading WPP Extends Reach Into Chinese Media

A senior-level shake-up at newspaper publisher Pearson has made Rona Fairhead chief executive of the Financial Times Group, amid rumours that she is being groomed to take over from Marjorie Scardino, chief executive of Pearson, in the future. Of her new role, Fairhead simply said: “It is a real privilege to take on some of… Continue reading All Change At The FT After Management Reshuffle

The mainstream emergence of the internet in the past decade has not had the adverse affect on magazine publishing that had been predicted, as many titles expand their brands online. The industry has enjoyed a 22% increase in the number of titles on the market and a 54% increase in consumer spend, according to the… Continue reading Internet Complements Magazine Publishing