The MediaTelINSIGHT Online Media Seminar, held today in association with MediaGuardian earmarked the internet’s increasing presence in the media mix and it’s surge in popularity. Globally internet penetration has increased by 182% since 2000, with a current penetration rate of 15.7%. Looking at the different markets, uptake rates vary, with penetration in the US placed… Continue reading Internet Penetration Marks Its Mark
ARCHIVE ▸ The Media Leader Staff
Internet and digital radio station GaydarRadio has announced a strengthening of its marketing team in order to cope with a recent increase in activity through its channels.The station’s Paul Beardshaw will now become marketing executive as it continues its expansion programme, replacing James McCarthy who is moving internally to become Gaydar’s production executive.Beardshaw’s remit in… Continue reading Gaydar Expands Marketing Team To Build Profile
Last night’s Champions’ League match between Chelsea and Barcelona dominated primetime viewing, giving ITV1 a 29.1% share of all adults to floor competition from all terrestrial rivals.The match, which ended in a 1-1 draw, gave Barcelona a 3-2 win on aggregate and saw Chelsea knocked out of the Champions’ League.An average adult audience of 6.6… Continue reading ITV Ratings Peak As Chelsea Drops From Champions’ League
Cartoon Network is to extend its brand into the nation’s cinemas, with a revival of the pre-film cartoon short becoming the broadcaster’s largest ever single marketing initiative.Designed to promote the TV channel to kids across the country, the national campaign will see Odeon and Vue cinemas screen six-minute branded cartoons before their childrens films.The broadcaster… Continue reading Cartoon Network Revives Cinema Shorts For Youth Appeal
Satellite giant BSkyB is to replace rock and indie music channel The Amp with a female-orientated service entitled Bliss, following a “refocused music policy from Chart Show TV,” which operates the channel on Sky’s behalf.According to a report in Broadcast magazine, the new channel will feature artists such as Coldplay, Elton John, Bryan Adams and… Continue reading Sky Pulls Plug On The Amp In Favour Of Bliss
ITV increased its operating profit by 42% in 2005, reaching £460 million and seeing profits double over the past two years. Revenue for the broadcaster was up by 6% year on year at £2.2 million, while cash generated from operations hit £456 million. Turning towards ITV’s digital future, channels continued to grow strongly, with revenue… Continue reading ITV Increases Operating Profit By 42% In 2005
Regional newspaper group, Johnston Press, saw overall revenues for the year reaching £520.2 million, a slight year on year increase of 0.2%, reflecting the recent depression in the market. Operating profit for 2005 was £177.7 million, while underlying earnings per share were up by 2% year on year, reaching 38.62p. Elsewhere, the group’s digital publishing… Continue reading Johnston Trading Affected By Weak UK Advertising Market
Last night saw ITV1’s detective drama Rebus trumped by BBC One’s rival sleuthing series Dalziel and Pascoe, with the Corporation scoring just under 6 million, compared to ITV’s 5.4.The commercial giant outperformed the BBC in other areas, however, scoring over 10 million adult viewers on average for both episodes in a Coronation Street double bill… Continue reading ITV Pipped By BBC Detectives But Stays Strong With Soaps
Strategic communications agency Tonic is to rebrand as Progress, with plans to develop a digital media offering to tackle the next wave of development in electronic media.Progress’ new digital arm will broaden the agency’s abilities, but requires a third partner to join founders Geoff Seeley and Tim Elton.Explaining the rebranding and expansion, Seeley said: “We… Continue reading Tonic Rebrands As Progress Ahead Of Digital Expansion
Emap Advertising’s full marketing communications service, Emap2, has secured its first deal, a six figure promotion for car manufacturer Audi.The campaign, which will run across Emap’s men’s titles Arena, Empire and Q, is designed to target “up-market, intelligent men who are passionate about style, film and music.”Supporting the launch of Audi’s new RS4, the magazines… Continue reading Emap2 Secures First Promo Deal For Audi