Route Research’s CEO, Robert Ray states the case for industry-wide investment in independent OOH data
ARCHIVE ▸ The Media Leader Staff
GroupM has partnered with sell-side platform Pubmatic to better deliver media transparency and innovation in digital advertising.
Managing partner Jenny Kirby discusses GroupM’s ambitions in creativity and tech, and what she thinks will pose the biggest challenge to agencies this year.
James Cornish, VP international sales at Vevo talks about the launch of Moods and the company’s mission to serve non-linear audiences with premium music video content.
Mediatel has announced a significant strategic investment by international media and tech business Adwanted Group, enabling the business to grow “further and faster”, particularly in markets outside the UK.
UKTV is reviewing its media agency contract, currently held by Hearts & Science, in a competitive process managed by The Aperto Partnership.
Partner content: With 1 in 3 homes now multi-generational, are brands taking each generation seriously enough? Mail Metro Media investigates.
BBC Studios and ITV have promoted Reemah Sakaan to CEO of BritBox International, charged with steering the roll out of the streaming service in up to 25 countries worldwide.
Today, ABC released the latest consumer magazine data for the period to Dec 2020. The Mediatel Connected team has been busy analysing the figures and has identified the following interesting takeouts to share with our readers…
Mediatel Connected has compiled the latest ABC consumer magazine data for the period to Dec 2020 in the following table for the Men’s Lifestyle market.
