European-based adtech firm Adform has hired Troels Philip Jensen as its new CEO, replacing co-founder and CEO Gustav Melletin.

Partner content: JICMAIL has today released a free whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.

In the UK, ITV, the largest commercial broadcaster, and JCDecaux, the largest out-of-home media owner, said they both expect ad growth to be down 10%.

In the same week the prime minister ordered the British public to stay indoors to slow the spread of the coronavirus, TV sales increased +59.5% in volume compared to the same week last year.

Adtech business The Trade Desk has appointed Philippa Snare as senior vice president, EMEA.

Partner content: Brands are starting to recognise gaming’s enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.

Partner content: JICMAIL has today released a free whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.

Marketing intelligence and programmatic media business MiQ has been named the best overall media owner to work with in the latest IPA Digital Media Owner Survey.

News UK’s influencer marketing agency The Fifth has appointed Sam Coleman as commercial director, leading day-to-day commercial strategy and sales operations.

Just like the live events, the themes focus on the future of media and advertising – from gaming to out-of-home, or publishing to TV – and will deliver a non-stop 14-day digital experience.