Lee Langford, research director, TMTE at Harris Interactive discusses how brands can stay ahead of the performance curve
ARCHIVE ▸ The Media Leader Staff
The IPA, IAB UK, ISBA, and AA outline CAP’s self-regulatory alternative to the online HFSS ban and respond to Bob Wootton on industry lobbying
With the country starting to re-open, March circulations started to show signs of recovery. The entire market was up 4.7% PoP with all titles showing gains across the month Here are the key points to take away from the data: 1. All dailies were up period on period Although all newsbrands saw a dip in… Continue reading March ABCs: A better month for the dailies
Adwanted Group has raised €15 million in a new round of financing, featuring Swen Capital Partners and Financière Arbevel.
Emma Newman, CRO, EMEA PubMatic talks through three ways of defining strategy for scalable audience addressability
Manning Gottlieb OMD’s UK CEO, Natalie Bell discusses her restless leadership style, her love of OOH and the agency’s recipe for success
Sponsored content: Simon Creasey, CMO at Le Col describes how the cycling clothing brand has managed to drive media campaigns during lockdown with unique creative
After new year cover price increases saw circulations declining in Jan, it seems February is showing some small signs of recovery. The entire market was up 0.1% PoP with some titles showing gains across the month. Here are the key points to take away from the data: 1. A handful of dailies managed to secure… Continue reading February ABCs: a steadier month
Route Research’s CEO, Robert Ray states the case for industry-wide investment in independent OOH data
GroupM has partnered with sell-side platform Pubmatic to better deliver media transparency and innovation in digital advertising.
