Sponsor content: PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience.
ARCHIVE ▸ The Media Leader Staff
The latest cross-platform audience figures for UK newsbrands (covering April 19 to March 20) have revealed a considerable boost in national newsbrand readership in the lead up to the Covid-19 pandemic and nationwide lockdown.
it appears the public swapped its reading habits as the pandemic took hold – seeking out hard news, rather than magazine content. However, some titles have thrived during early lockdown.
A new report from GroupM, WPP’s investment wing, has forecast -13% decline for the UK ad market in 2020, followed by 13% growth next year.
Jan Gooding moderates this free webinar with Starling Bank, DWA, Twitter and 4C. Register for today!
Since launching at the end of March, Disney+ has already emerged as the third-largest subscription video on demand (SVOD) player, with 4.3 million subscribers.
WPP has appointed the former boss of Burberry and head of retail at Apple, Angela Ahrendts, to its board as a non-executive director.
As Videoscape Europe gets into full swing, Mediatel speaks to experts to discuss how media companies can triumph in the evolving premium video streaming marketplace.
UK advertising’s non-profit education programme, Media Smart, has announced Dan Clays, CEO of Omnicom Media Group in the UK, as its new chair.
In this week’s Mediatel Conversations Podcast, Mediatel Events’ Justin Lebbon speaks with independent ad fraud researcher, Dr Augustine Fou.