The WPP agency appears to be making good on a pledge to “lean in” to inhousing.

“I believe deeply that our platforms are a force for good,” Mendelsohn said after taking on Carolyn Everson’s global commercial role.

He replaces Craig Dempster who leaves the business after 15 years and saw Merkle through the Dentsu acquisition.

Mediatel is proud to partner with Richard Shotton, the consultant, trainer and bestselling author, as he presents his new webinar.

Making Sense of it All: Jacobs tells Mesh Experience founder Fiona Blades that cinema is often left off the media plan first by brands because it “looks expensive”.

Hivestack, the out-of-home ad tech company, will soon allow advertisers to bid for DOOH inventory in a similar fashion to display and mobile ad-buying on the open web.

Biites, the Copenhagen-based global branded content platform, is launching in the UK today after completing a seed funding round. 

ITV is launching Weather Targeting, an addressable advertising option, to users of its self-service programmatic platform Planet V.

ISBA’s director-general Phil Smith is all too aware that advertisers’ and agencies’ interests have become “misaligned” over how media planning and buying is paid for.

Craft Media London has hired Jon Goldsmith, the former head of planning at Sky, to join as a business director.