Channel 4 has announced the appointment of Capital Radio’s former strategy and development director, Nathalie Schwarz, to aid the broadcaster in identifying expansion opportunities in the UK radio market.Schwarz will report directly to Andy Duncan, chief executive of Channel 4 and will have among her responsibilities the organisation of a bid by the broadcaster to… Continue reading Schwarz To Oversee Channel 4’s Digital Radio Development

Publishing body, Emap, has announced plans to sell Period Living and Traditional Homes magazine and website to Centaur Holdings for £1.5 million.The magazine is the only one of its type published by Emap, catering for consumers with an interest in period homes. The monthly magazine has a monthly circulation of 55,337, according to the latest… Continue reading Emap To Sell Period Homes Magazine To Centaur

IAB Europe, has unveiled plans to relaunch and expand its popular AllAboutCookies.org data service, with the system explaining the data protection issues around the use of cookies and giving guidance to website publishers to ensure they have effective cookie policies in place.The data service will benefit web publishers, marketers and media owners, as well as… Continue reading IAB Europe Relaunches AllAboutCookies.org

Speaking at the Oxford Media Convention earlier today, Andy Duncan, chief executive of Channel 4 outlined his vision for the broadcasters future, asserting the channel had an important role in the deliverance of public service content.Duncan stated that Channel 4 had both the “ambition and potential to be the alternative, alter ego and public pacemaker… Continue reading Duncan Asserts Importance Of PSB For Channel 4

Robert Lerwill, chief executive of Aegis has said that the media and communications company is not holding any talks with Vincent Bollore in regards to a possible merger with rival advertising group Havas. Lerwill added that he would be opposed to granting Bollore a seat on the Aegis board of directors if the French entrepreneur… Continue reading Lerwill Denies Possible Havas Merger

Celebrity Big Brother continued to pull in the numbers for Channel 4, with the reality show attracting an average adult audience of 4.6 million viewers, tuning in last night to watch the eviction nominations.BBC1 also saw success with an average adult audience of 9.6 million for Eastenders, while Holby City attracted 6.6 million adult viewers.Elsewhere,… Continue reading Celebrity Big Brother Continues To Pull In Viewers

Search internet giant, Google, has appointed Mark Howe as managing director of Google UK, continuing Google’s ongoing investment in Europe.Howe brings with him over 20 years worth of experience working in the British television industry, with his previous position being managing director of Flextech’s media sales house, Interactive Digital Sales.Commenting on the appointment, Howe said:… Continue reading Google Appoints Howe As UK MD

Virgin Radio is to embark upon a high-tech marketing blitz to promote its new Christian O’Connell Breakfast Show, streaming the programme to several major internet portals, creating an uncut podcast of week’s shows and even broadcasting to a ‘sonic bus shelter’ over the coming weeks.The new breakfast show, which launches on 23 January, will be… Continue reading Virgin To Promote Breakfast Through Portal Streaming

Search engine giant Google, has agreed to pay $1.2 billion for American company, dMarc Broadcasting, marking the company’s first entrance into the radio broadcasting field.dMarc Broadcasting provides automated advertising delivery platforms, allowing users customers to schedule and implement radio advertising airtime. The purchase of the business will give Google the ability to offer AdWords users… Continue reading Google Enters Into Radio Advertising Market

The first ‘advertainment’ campaign to be run on ITV has proved successful for advertiser MFI, which saw around 90,000 responses via text, phone and online over the Christmas period.MFI’s ‘Best Ever Sale’ campaign invited viewers to enter a competition through text, phone or online, with the £25,000 prize winner announced live on air on Christmas… Continue reading First ‘Advertainment’ Campaign Sees Strong Response