Across the world economy, inflation is picking up, with the latest forecasts from the National Institute Economic Review (NIESR) projecting that private-consumption inflation will rise from 2.1% in 2005 to 2.5% this year. In the US consumer inflation looks set to increase by 3.3% in 2006, up from 2.9% in 2005, while Japan will see… Continue reading World Inflation Looks Set To Rise

The average Londoner spends 40 hours a month consuming advertising, according to new research from Viacom Outdoor, which matches the number of advertising messages delivered by TV, radio, print and outdoor media with the amount of time consumers were likely to be exposed to the ads. The results show consumers in London spending a staggering… Continue reading Viacom Reveals Ad Effectiveness In London

The average Londoner spends 40 hours a month consuming advertising, according to new research from Viacom Outdoor, which matches the number of advertising messages delivered by TV, radio, print and outdoor media with the amount of time consumers were likely to be exposed to the ads.The results show consumers in London spending a staggering 292… Continue reading Viacom Lifts Lid On London Ad Exposures

Channel 4 has poached ITV’s general manager for digital channels, Sarah Rose, to spearhead the development of its video on-demand (VOD) products.Rose will take up the newly created role of head of channel and VOD development, reporting to Rod Henwood, new business director at Channel 4, with responsibility for developing the broadcaster’s multi-channel portfolio and… Continue reading Channel 4 Signs ITV Boss To Drive VOD Plans

BBC One’s Hotel Babylon saw off competition from terrestrial rivals last night, with an average adult audience of 5.3 million beating Celebrity Big Brother into second place.Channel 4’s celebrity show notched up an average adult audience of 4.6 million in the same period, but was streets ahead in the 18-34 audience, with viewers numbering 1.9… Continue reading BBC Sees Off Big Brother With Hotel Babylon

The Mobile Data Association (MDA) has unveiled the highest ever monthly text messaging total for Britain, with data transmitted in December 2005 reaching a new record.A total of 3.1 billion messages were sent across the UK’s mobile networks during December, averaging 100 million per day.The record activity follows the MDA’s announcement of a record New… Continue reading December Continues 2005’s Record Breaking Text Trend

December saw the largest number of cinema admissions in 2005, with new figures from the Cinema Advertising Association showing a flurry of festive film interest towards the end of the year.The release of several blockbuster films and the start of the holiday season colluded to bring an average of 3.98 million cinemagoers to the box… Continue reading Cinema Ends 2005 On Box Office High

Global advertising group, WPP, has pulled out of the bidding war to land France Telecom SA’s marketing brand management account. According to industry speculation, one of the reasons behind WPP’s decision to step down from the £200 million contract could be France Telecom’s definition of what it considered to be a client conflict. If WPP… Continue reading WPP Withdraws From France Telecom Pitch

Outdoor advertising group, JC Decaux, has bought one of the UK’s oldest independent advertising companies, Allam, Group in a multi-million pound deal. Allam brings with it a UK wide portfolio of large format advertising to JC Decaux, located in key areas across the UK’s major cities. JC Decaux has enjoyed a marketing arrangement with Allam… Continue reading JC Decaux Aquires Allam Group

Viacom Outdoor has announced an expansion of its national rail business following new contract wins with FirstGroup plc.The new contracts will see Viacom Outdoor manage all poster sites at stations operated by First Greater Western and First Capital Connect, franchises of FirstGroup.The FirstGroup contract was previously held by beleaguered poster specialist, Maiden Outdoor, which is… Continue reading Viacom Scoops Rail Contract From Maiden