French advertising group, Havas, has revealed organic revenue growth of 3.9% year on year in the third quarter of 2005 with revenues reaching €341 million, compared to €338 million in Q3 2004. Havas attributes the strong results seen in the third quarter of this year to a good performance of traditional advertising activities and an… Continue reading Havas Enjoys Revenue Growth Of 3.9% In Q3 2005
ARCHIVE ▸ The Media Leader Staff
Government watchdog, Ofcom, has revealed that late adopters of digital technology will have to pay a collective sum of up to £572 million in order to prepare themselves for the impending digital switchover. The cost to the average household will be around £137 to ensure that they have all the correct equipment to meet the… Continue reading Consumer Costs Of Digital Switchover To Hit £572 Million
Customer magazines have the ability to communicate with difficult to reach audiences, with new research from the Association of Publishing Agencies (APA) finding that retail customer magazines elicit impressive levels of active response from the youth and grey markets. According to the APA, the media attracts a response rate of 84% from the youth market… Continue reading Customer Magazines Reach Difficult Audiences
ITV’s Trial and Retribution provided a massive lift to the broadcaster’s schedule last night, with the first part of the crime drama drawing an average of 8 million adult viewers.The programme rounded off a night of success for ITV, following adult viewers in excess of 10 million for both episodes of Coronation Street, aired earlier… Continue reading ITV Scores Retribution Over BBC
Outdoor advertising group, JCDecaux has announced the launch of Open@JCDecaux, with the new division aiming to transform strategic planning within out-of-home and open up new channels of communication for its clients. The new department will be in charge of providing clients with an independent resource, offering strategic planning advice and accountable campaign analysis and research.… Continue reading JC Decaux Launches Strategic Outdoor Planning Division
Consumers in the US are increasingly using the internet to research and purchase items online, with a new survey from Burst! Media claiming that out of 6,000 web users aged 18 or over, three-quarters of them are online shoppers. According to the study, 62% of online shoppers say that the internet is their primary source… Continue reading Increased Consumer Presence In Online Commerce
Increasing amounts of adults are using other media to access television, with new research from Continental Research revealing that around two million adults have watched TV through their mobile phone, with another one million claiming they want to. In a survey of 2,135 adults over 10% were found to have watched TV via the internet,… Continue reading Consumers Look To Different Media To Watch TV
BBC One’s Strictly Come Dancing proved its appeal on Saturday, with average adult viewers totaling 6.9 million, trouncing ITV’s average of 6.2 million for the X Factor talent contest.The BBC’s ratings win was cemented later in the night, with 7.1 million adult viewers tuning in to hospital drama Casualty, going head to head with ITV’s… Continue reading Strictly Come Dancing Floors X Factor In Saturday Showdown
Chrysalis Group has confirmed the sale of its loss-making books division to its management team for £12.5 million.The sale will see Chrysalis Books become part of the Anova Books Company, formed by the company’s chief executive and other senior managers of the division. The new company will also take on the outstanding debt owed by… Continue reading Chrysalis Offloads Books Business For £12.5 Million
Vincent Bollore’s continued purchases of Aegis shares has brought the French entrepreneur within reach of a 25% share in the company. Bollore’s French financier, Groupe Bollore, announced on Saturday that it had raised its stake in Aegis Group to 24.97%. Should Bollore extend his stake to the 25% mark he will achieve a blocking minority… Continue reading Bollore Closes In On 25% Aegis Share