This morning saw the unveiling of the largest ever piece of advertising research into the gay and lesbian community, with the launch of Outright 2006 revealing to marketers the power and potential of the illusive “pink pound”. Jointly commissioned by Channel 4, OMD Insight and GaydarRadio, the survey of 18,000 gay and lesbian and 4,000… Continue reading New Research Reveals Power Of The Pink Pound

Some key European markets may find it hard to comply with the government imposed analogue switchover date, with a new report from Screen Digest finding that some countries target switch-off dates may be too ambitious to meet. Although Germany appears to face the biggest challenge out of all European countries in meeting its 2008 switch-over… Continue reading Key European Markets Find Switchover Date Hard

John Simm continued to draw viewers to BBC One last night, as his staring role in time travelling police drama Life on Mars drew an average adult audience of 6.4 million.The Corporation’s impressive primetime performance was enough to see off competition from ITV1’s Northern Lights, with 5.7 million, and Channel 4’s shock medical documenary, Half… Continue reading Life On Mars Joins Soaps In Ratings Win

Media regulator Ofcom looks set to allow sponsorship of whole radio and TV channels, with proposals to allow branding across any broadcaster not carrying news or current affairs programmes.The proposals form part of a consultation by Ofcom, with the broadcast regulator claiming it had seen positive reactions from viewers in research into possible future funding… Continue reading Ofcom Proposes Relaxed Broadcast Sponsorship

TV marketing body Thinkbox has appointed Andy Barnes, sales director of Channel 4, as its new chairman following the departure of previous chairman and former director of customer relationship marketing at ITV, Justin Sampson.Barnes takes the reigns at Thinkbox with immediate effect, acting as the group’s lead ambassador to represent all eight member TV companies,… Continue reading Andy Barnes Appointed New Thinkbox Chairman

IPC ignite! is to extend its iconic Loaded brand with the creation of new style magazine dubbed Fashion Inc, targeting wealthy, image-conscious men with aspirational yet grounded editorial content.The new title, publishing bi-annually, will his newsstands on 24 March priced at £5, bringing together the Loaded Fashion brand and the heritage of IPC’s parent company… Continue reading IPC Extends Loaded Fashion With New Style Mag

John Simm continued to draw viewers to BBC One last night, as his staring role in time traveling police drama Life on Mars drew an average adult audience of 6.4 million.The Corporation’s impressive primetime performance was enough to see off competition from ITV1’s Northern Lights, with 5.7 million, and Channel 4’s shock medical documenary, Half… Continue reading Life On Mars Joins Soaps In Ratings Win

ITV and the BBC have confirmed their plans for shared coverage of the World Cup Finals in Germany later this year, an event guaranteed to score highly in each broadcaster’s schedules as football fever grips the nation.The arrangements will see the BBC provide live coverage of England v Paraguay on 10 June, followed by ITV… Continue reading BBC And ITV Agree World Cup Coverage Share

Poster specialist Viacom Outdoor Ireland has announced a restructuring of its senior management team following its loss of the CIE contract last month.The management reshuffle will see the poster firm boost its senior management to focus on growth, with Marie Lawlor appointed head of sales and Stewart Smyth as head of development. The company’s John… Continue reading Viacom Outdoor Boosts Management After CIE Contract Loss

Business freesheet City AM is claiming to have cornered an exclusive core readership with the release of its first readership survey, claiming that 71% of its readers in the City do not read any other quality daily.The findings, which come as a result of the paper’s first online readership study, show 71% of City AM… Continue reading Research Shows City AM Cornering Wealthy Readers