Maurice Levy, chief executive of media buying firm Publicis, has claimed that those hoping to bid for control of rival Aegis will struggle to trump his initial valuation, made in September.The media mogul said in an interview with the Guardian that a non-trade buyer will face difficulty in matching his firm’s initial 140p per share… Continue reading Levy Claims Rivals Will Not Top Aegis Valuation
ARCHIVE ▸ The Media Leader Staff
Coronation Street‘s double bill drew over 10 million viewers last night, as ageing rock band Status Quo put in a cameo appearance at the wedding of popular characters Les Battersby and Cilla Brown.The programme’s first show of the evening drew an average of 10.6 million adults to secure an impressive share of 52.77%, while the… Continue reading Status Quo Draws Solid Audiences For Corrie
Chrysalis Radio has announced plans to bid for the new North East FM licence, pitching for the spectrum space using its digital adult rock brand, The Arrow.Russell Borthwick, former regional marketing and business development director for Trinity Mirror has been appointed chairman of the board formed to oversee the bid, and will lead the campaign… Continue reading Chrysalis Pledges Newcastle Move For Successful Arrow Bid
UK publishing firm Pearson has issued a trading statement to the City this morning, reporting strong third-quarter sales, helped by an upbeat American education market.The company expects 2005 as a whole to be a “strong year,” stating that trading in the first nine months had seen sales rise by 10%, while operating profit increased by… Continue reading Pearson Optimistic As FT Faces Break Even
TV marketing body Thinkbox has announced its roadmap for 2006, pledging a renewed focus on research, with new initiatives and increased staff.Plans for a major new research study, a dedicated Thinkbox TV lab facility, a programme of exclusive preview screenings, further Thinkbox Experience exhibitions and the appointment of permanent Thinkbox staff look set to propel… Continue reading Thinkbox Sets Out Activity Roadmap For 2006
UK publishing firm Pearson has issued a trading statement to the City this morning, reporting strong third-quarter sales, helped by an upbeat American education market. The company expects 2005 as a whole to be a “strong year,” stating that trading in the first nine months had seen sales rise by 10%, while operating profit increased… Continue reading Pearson Optimistic As FT Looks Set To Break Even
New estimates from American analysis Goldman Sachs predict 2005 to be the US newspaper industry’s worst since the last advertising recession, with further gloom forecast for 2006. “2005 is shaping up as the industry’s worst year from a revenue growth perspective since the recession impacted 2001-2002 period,” the analyst claims, adding that growth next year… Continue reading US Newspaper Market Facing ‘Worst Year Since Recession’
Channel 4 has signed financial services firm MasterCard to fund a new branded content music offering based around its “priceless” brand positioning.The new programming, created by Freedom Media, will centre on MasterCard’s Priceless Evening, taking place on 16 November before being aired on 19 November. The event will take place at the Café De Paris… Continue reading Channel 4 Signs MasterCard For Priceless Content
BSkyB is to launch a fully-fledged mobile TV service in partnership with telecoms operator Vodafone, offering users live feeds of Sky News, MTV and cricket coverage from Sky Sports from tomorrow.The 19-channel service will be available free of charge to all Vodafone customers using the company’s 3G service until 31 January 2006, after which a… Continue reading Sky Signs Vodafone For Mobile TV Service
Tomorrow will see ITV launch its third digital entertainment channel, ITV4, with launch programming including premium sporting events, detective and crime based shows and big budget American imports to tempt male viewers away from rival offerings across all digital platforms.The new channel will kick off with a week of high-profile sporting events, including live UEFA… Continue reading ITV Gears Up For Digital Launch