Global advertising group, WPP, has pulled out of the bidding war to land France Telecom SA’s marketing brand management account. According to industry speculation, one of the reasons behind WPP’s decision to step down from the £200 million contract could be France Telecom’s definition of what it considered to be a client conflict. If WPP… Continue reading WPP Withdraws From France Telecom Pitch

Outdoor advertising group, JC Decaux, has bought one of the UK’s oldest independent advertising companies, Allam, Group in a multi-million pound deal. Allam brings with it a UK wide portfolio of large format advertising to JC Decaux, located in key areas across the UK’s major cities. JC Decaux has enjoyed a marketing arrangement with Allam… Continue reading JC Decaux Aquires Allam Group

Viacom Outdoor has announced an expansion of its national rail business following new contract wins with FirstGroup plc.The new contracts will see Viacom Outdoor manage all poster sites at stations operated by First Greater Western and First Capital Connect, franchises of FirstGroup.The FirstGroup contract was previously held by beleaguered poster specialist, Maiden Outdoor, which is… Continue reading Viacom Scoops Rail Contract From Maiden

BBC Two scored a surprise victory over rival terrestrial broadcasters last night, as genealogy programme Who Do You Think You Are trumped the competition, including MP George Galloway’s spectacular exit from Channel 4’s Celebrity Big Brother.The family history show, featuring Stephen Fry tracing his grandfather back to modern-day Slovakia, drew an average adult audience of… Continue reading History Beats Hysteria As BBC Two Tops Big Brother

Iconic darts gameshow, Bullseye, is to be revived by Challenge TV, albeit without gravel-voiced host Jim Bowen, and will return to screens in the spring.The Flextech-owned entertainment channel has seen success airing the original series, and hopes to capitalise on the nostalgia value attributed to the modern day remake.The updated show will retain many elements… Continue reading Challenge Brings Back Bully For Ratings Bullseye

Viacom Outdoor has announced an expansion of its national rail business following new contract wins with FirstGroup plc. The new contracts will see Viacom Outdoor manage all poster sites at stations operated by First Greater Western and First Capital Connect, franchises of FirstGroup. The FirstGroup contract was previously held by poster specialist, Maiden Outdoor, which… Continue reading Viacom Outdoor Wins Rail Contract From Maiden

Internet advertising in Europe is growing rapidly, with eMarketer revealing that internet adspend in the five largest nations in Western Europe, France, Germany, Italy, Spain and the UK reached €1,863 million in 2005. According to the analyst’s new Europe Online Advertising: Spending Trends & the Target Audience report there will be 154.1 million internet users… Continue reading Europe Online Adspend Sees Strong 2005

The recruitment advertising industry enjoyed a strong 2005 in both online and print adverts, with even the newspaper industry enjoying double digit gains in help-wanted classified. According to a new study from Borrell Associates, new trends emerging in the recruitment industry look set to make 2006 an interesting and prosperous year for the market. The… Continue reading Online Recruitment Advertising Forecast To Rocket

Online advertising expenditure looks set to continue expanding its presence in the advertising arena, with a research note from Piper Jaffray claiming that estimates of 24% growth in online adspend for 2006 are likely to prove “conservative”. The report, from Safa Rashtchy, senior analyst at Piper Jaffray, claims that agencies are facing increasing demand for… Continue reading Online Ad Growth To Surpass Expectations In 2006

Cable operators are pushing ahead with their broadband and voice offerings, enabling them to offer customers the increasingly popular “triple-play” service that looks set to enjoy a surge in popularity over the coming years. Despite figures suggesting that cable operators are losing subscribers to DSL line adoption, Doug Shapiro from the Banc of America Securities… Continue reading Cable Providers Push Triple Play Offerings