The recent spate of cover price rises in Britain’s quality national newspapers has reduced the impact of undercutting, with all four titles now hovering around the 60p mark. However, changes to pricing can have a knock-on effect to sales.The Times was the latest national newspaper to adjust its cover price, adding 5p to its total… Continue reading Newspaper Price Hikes Make Their Mark On Sales

News Corporation has secured the purchase of American online gaming firm IGN Entertainment, securing access to around 28 million male internet users, with sites covering video games, films, music, sports, cars and girls.The purchase, worth $650 million, sees IGN fold into News Corp’s Fox Interactive Media Unit, extending Rupert Murdoch’s online activities to around 70… Continue reading Online Purchase Gives Murdoch Male Audience

Daily Newspaper MarketAugust saw the Guardian record its last full month as a broadsheet newspaper, but left the title with a disappointing 6.3% decline in circulation year on year. The dip is less significant in period on period analysis, although a 4.6% dip is still evident and leaves the title with total sales of 341,698.Broadsheet… Continue reading ABC National Newspaper Round-Up – August 2005

The latest ABC national newspaper results released this morning show the Guardian ending its last full month as a broadsheet title with the largest year on year decline in any market.The title, which switches to a new, mid-sized Berliner format on Monday, lost 9.7% from its circulation year on year in August, pushing its total… Continue reading Guardian Sees Broadsheet End In Decline

Media Consultancy and auditing company Media Audits is said to have been talking to interested parties about a possible sale.Industry rumblings suggest that negotiations have reached a stage where Accenture is now in exclusive talks with the company.The rumours follow hot on the heels of the sale of rival consulting and auditing company Billetts to… Continue reading Media Audits In Talks Over Sale To Accenture

Media watchdog Ofcom has announced the advertisement of a new FM radio licence to cover the main Tyne & Wear and Teesside conurbations in North-East England.The new licence is expected to achieve coverage of around 2 million adults, although the exact figure will be determined by the location of the transmission site and other technical… Continue reading Ofcom Offers Largest Local Licence In The North

News Corporation has secured the purchase of American online gaming firm IGN Entertainment, gaining access to around 28 million male internet users, with sites covering video games, films, music, sports, cars and girls. The deal, worth $650 million, sees IGN incorporated into News Corp’s Fox Interactive Media Unit, extending Rupert Murdoch’s online activities to around… Continue reading News Corp Buys Online Gaming Firm

Carat International has appointed Marcus Wilding as vice president, charged with the role of leading the development of its global communications services for Coke, Diageo, EMI and Epson accounts out of the Carat International London office. Wilding joins Carat from Starcom Mediavest where he was managing director responsible for P&G Business across Europe, Middle East… Continue reading Wilding Joins Carat International As Vice President

Children and teenagers are changing marketing, technology and communications, with nearly three-quarters of teens aged 12-17 and 39% of children aged 3-11 using the internet, according to US analyst eMarketer. Debra Williamson, senior analyst at eMarketer commented: “Kids and teens are the first totally wired generation, and they are changing marketing, technology and communications.” In… Continue reading Younger Generation Changing Online Marketing

The increasing penetration of personal video recorders (PVRs) is expected to slow after 2010, with the device becoming a “add-on to the TV experience rather than a substitute for it”, according to the latest forecasts from Magna Global USA. The report predicts that, by the end of the decade, 33 million homes will have a… Continue reading PVR Adoption To Slow After 2010