The recent spate of cover price rises in Britain’s quality national newspapers has reduced the impact of undercutting, with all four titles now hovering around the 60p mark. However, changes to pricing can have a knock-on effect to sales.The Times was the latest national newspaper to adjust its cover price, adding 5p to its total… Continue reading Newspaper Price Hikes Make Their Mark On Sales

ITV has announced an exclusive interactive TV partnership with beer brand Heineken, boosting the company’s recently announced sponsorship of the UEFA Champions League.From the first games of the new season, which starts on 13 September, Heineken will become the sole sponsor of ITV’s interactive coverage via digital satellite. Viewers opting to press the red button… Continue reading ITV Believes In Better Sporting Sponsorship

Digital consultancy, Hyper Happen, has announced a ground-breaking deal in computer game advertising, bringing several United International Pictures brands to live games in 11 markets around the world.The six-figure advertising push will see UIP work with the Massive Network to promote three films through in-game exposure across Europe, Brazil and Australia. The game activity will… Continue reading UIP Breaks New Ground In Game Advertising

Graham Duff, managing director of ITV Sales, has announced he is to leave the company to attend a business programme in the US, after successfully creating a single ITV sales team following the merger of Carlton and Granada.Duff will leave his post this month, taking up his new training at the Wharton Business School in… Continue reading ITV Sales Boss Steps Down To Study Business

Scottish Media Group (SMG) has announced a 68% increase in underlying pre-tax profits for the first six months of the year, reaching £6.7 million, up from £4.0 million this time last year. Turnover for the Group has also enjoyed growth, rising to £94.9 million from £88.5 million in 2004, an increase of 7%, while the… Continue reading SMG Sees Profits Hit £6.7 Million For First Half 2005

Paris based advertising group, Havas, has announced a decrease in revenues of 6.4% in the first six months of 2005, seeing revenues tumble to € 700 million from €748 million compared to the same period in 2004. Operating margin also went down, declining to €75 million compared to €79 million year on year, reflecting an… Continue reading Havas Announces Tumble In Revenues For First Half Of 2005

Men consume more media than women, with new research from Forrester Research finding that, during one week, men typically spend an average of seven hours more with media than women do. Men are shown to spend 10.2 hours a week on a PC compared with 8.5 hours for women, with males going online for 6.7… Continue reading Men Consume More Media Than Women

Kelvin MacKenzie has been appointed as executive chairman to publishing company, Highbury House Communications, ending months of speculation about the former Sun editor’s plans for the future. Last month MacKenzie bought 15,500,500 ordinary shares in Highbury, bringing his stake in the company to 19.82% and fuelling industry speculation of ambitions for a place on the… Continue reading Highbury Appoints MacKenzie As Chairman

ITV has announced this morning that it will work with the BBC to launch a free digital satellite service, with the working title Freesat, to complement the existing free-to-air terrestrial service, Freeview. Freesat will enable viewers to receive subscription-free digital television via satellite and will be aimed primarily at those currently unable to receive the… Continue reading ITV To Join BBC In Launch Of Free Satellite Service

Global sales from portable audio and video players (excluding mobile phones) in 2005 are predicted to rise to $6.8 billion, an impressive increase of 71% compared to the same time last year, according to a new report from Informa Telecoms & Media. Portable Music and Video forecasts that total portable player revenues will increase to… Continue reading Global Portable Audio And Video Player Sales To Hit $6.8 Billion In 2005