H.Bauer Publishing has announced that women’s magazine Take a Break is to embark on a new multi-million pound TV advertising campaign created by Mustoes.The multi-million TV ad campaign for Take a Break starts tomorrow, staring Emma Chambers of Vicar of Dibley fame in eight, ten second spots. The ads will appear on ITV, Channel 4… Continue reading Take a Break Launches Multi-Million Pound Ad Push

Media communications and market research group, Aegis, reported a 14% increase in revenue for the six months to June 30th, reaching £389.0 million, up from £338.9 million this time a year ago. Half-year profit for the group rose to £35.6 million from £35.4 million a year earlier, helped by strong growth in its market research… Continue reading Aegis Reports 14% Increase In Revenues For First Half Of 2005

Global advertising agency, WPP, has acquired a majority stake in iPR Asia Holdings Limited (‘iPR’) a leading financial public relations agency, further extending the Group’s strategy of developing its networks in important and faster growing markets and sectors. iPR will be integrated into WPP’s public relations and public affairs network company Ogilvy Public Relations Worldwide,… Continue reading WPP Extends Reach In Asia

Carat, part of Aegis Group plc, has slightly upgraded its 2005 global advertising expenditure forecast to 5.2%, up from the previously predicted 5%, with the increase primarily driven by growth in Asia. At the current growth rate the Asian advertising market is thriving and is predicted to overtake Europe in spend by 2008. Carat has… Continue reading Carat Upgrades 2005 Global Adspend Forecast To 5%

HDTV is set for a massive uptake, with 28.6 million high-definition television sets predicted to be in homes world-wide by the end of 2005, increasing to a massive 106.2 million by 2010, according to the latest report from Informa Telecoms & Media. The new research forecasts the US to have 16.5 million HDTV homes by… Continue reading HDTV To Reach 106.2 Million By 2010

Interactive television looks set for substantial growth, with a new study from Kagan Research forecasting 69 million digital subscribers to be equipped with interactive platforms by 2009, representing more than half of the television households in the US. According to Kagan, interactivity is expected to expand either through growth of the installed base of set-top… Continue reading Interactive TV To Hit 69 Million In US By 2009

The Television Corporation Plc (TVC) has announced plans to take a majority stake in a new start-up company to founded by entertainment hitmakers Jane Lush and Fenia Vardanis, who are leaving the BBC to take part in the venture.At the BBC, Lush & Vardanis worked together successfully on hit shows commissioning programmes including Strictly Come… Continue reading Lush And Vardanis To Leave BBC For Venture With TV Corp

City AM, the new the daily free newspaper for the city has launched today – it had been thought the launch would be mid-month – with a 24-page issue and an initial print run of 60,000 copies.The paper is being distributed by hand in the City of London and Canary Wharf from 6am.The aim is… Continue reading City AM Launches Ahead of Plan

The UK cinema industry enjoyed a total of 16 million admissions in July, making it the strongest month so far this year, despite a slight year on year loss due to two of the most popular films of 2004, Shrek 2 and Spiderman 2 both released in July 2004.According to figures released by the Cinema… Continue reading Cinema Admissions In July Strongest In 2005

IPC ignite! managing director has announced that Kevin Heery, head of ignite! online and Andrew Sumner, publisher of Uncut magazine will be joining the IPC ignite! board, with Heery assuming the role of director of digital development and Sumner to publishing director.Heery joined ignite! in April 2001 as technical and production manager on the award-winning… Continue reading Heery Any Sumner Join IPC ignite! Board