August saw a number of issues concerning the future of the television market, with predictions for the impact of new technologies within the arena and the effect that the expanding digital market place will have on advertisers. A report published at the beginning of the month by Packaged Facts, a division of MarketResearch.com, found that… Continue reading INSIGHTanalysis: Media Healthcheck – August 2005

Television viewing figures have continued to fall for the third quarter in a row, with average daily hours of viewing across all TV down to 3.45 hours, compared to 3.50 hours compared to the same quarter in 2004, according to the latest IPA Trends in TV report. The IPA showed that the second quarter of… Continue reading TV Viewing Figures Continue To Slide

Media communications and publishing group, Aegis, has signed an agreement to purchase 100% of Brindley Media Group, bringing the Irish advertising firm into Aegis Media, the company’s global media buying and planning division. The purchase price will be composed of an initial payment of €4m plus the value of the net assets and a deferred… Continue reading Aegis Buys Irish Advertising Group

Publishing group, United Business Media, has sold its UK automotive titles to Newsquest Media Group, for a cash sum of £50.l2 million. The move comes just three months after the company announced plans to sell Exchange & Mart and Auto Exchange, claiming the publications would be more valuable to other organisations and a sale would… Continue reading UBM Sells Automotive Titles To Newsquest

Daily Newspaper MarketThe daily newspaper market continued to see readership decline during July, with only the Times and the Guardian achieving any year on year increase in readers.The Guardian saw a particularly strong performance, with its readership for July adding 25.1% year on year. The Times also achieved a rise, adding 11.5% in the same… Continue reading NRS National Newspaper Round-Up: July 2005

Culture secretary Tessa Jowell is reportedly considering a one-off cash payment to Channel 4 in order to secure its future following digital switchover, with a paragraph dropped from her speech to the Royal Television Society convention in Cambridge indicating that she is in favour of financial aid to the broadcaster in the near future.The missing… Continue reading Jowell Mulling Licence Fee Gift To Channel 4

The IPA has elected six new agencies into membership at its quarterly council meeting, welcoming several specialists in full service, marketing communications, digital media, direct response, and media planning and buying.The new members, Albion, Chalk & Ward Advertising, Connect Advertising & Marketing LLP, Summit Media, MediaVest (Leeds) and Total Media Direct takes the total number… Continue reading IPA Elects Six New Member Agencies

Today sees the National Readership Survey (NRS) release new data sets for journalists and media commentators, intended to avoid conclusions being drawn on less statistically significant readership changes.The new data sets, covering the six and twelve month periods ending June 2005, are available to NRS subscribers from today and will be updated every quarter.The figures… Continue reading NRS Hopes For Clearer Analysis On New Data

GCap Media has announced the resignation of chief executive David Mansfield, who will leave the company in January to be succeeded by current executive chairman, Ralph Bernard.Mansfield will remain with GCap in order to oversee the final stages of the company’s post-merger integration, which has been on-going since the consolidation of Capital Radio and GWR… Continue reading Mansfield To Leave GCap Media

Daily Newspaper MarketThe nation’s national daily newspapers saw a slip in readership during June, with the market as a whole shedding 7.6% year on year. The dip, which was the result of heavy declines across the mid market and popular sectors, translates to a departure of more than 2 million readers across the daily market.Quality… Continue reading NRS National Newspaper Round-Up: June 2005