UBC Media has seen its losses narrow in the 12 months to 31 March, with the company’s full year results revealing an increase in advertising revenues in the face of a largely depressed market.The company’s outlook is optimistic, with second quarter revenues for 2005 growing by 22% on quarter one last year in the face… Continue reading UBC Optimistic As Ad Revenues Outpace Market
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WAP usage continues to go from strength to strength, with a total of 1.76 billion page impressions viewed in the UK during April, according to the latest figures from the Mobile Data Association (MDA).The new figure represents a 24% increase in WAP pages viewed compared with the same period in 2004, and an average daily… Continue reading UK WAP Usage Continues To Grow
Channel 4 has extended its deal with Endemol UK to retain the UK rights to Big Brother for another two years, signalling the broadcaster’s confidence in the programme after a heated ratings battle with ITV’s Celebrity Love Island.The new deal will see Channel 4 airing Big Brother and its spin-off programmes to the end of… Continue reading Channel 4 Extends Rights To Big Brother
UBC Media has seen its losses narrow in the 12 months to 31 March, with the company’s full year results revealing an increase in advertising revenues in the face of a largely depressed market. The company’s outlook is optimistic, with second quarter revenues for 2005 growing by 22% on quarter one last year in the… Continue reading UBC Optimistic As Ad Revenues Outpace Market
UK advertising expenditure has totalled £3,993 million in the first quarter of 2005. The internet confirmed industry predictions for a strong performance, rising by an impressive 48.9% year on year, according to the latest figures from the Advertising Association (AA). The AA shows, in its Quarterly Survey of Advertising Expenditure, total adspend in the UK… Continue reading UK Adspend Up 5.3% In Q1 2005
Online newspapers are increasing in popularity, with more than a fifth of internet users who read newspapers now relying primarily on web editions, according to research from Nielsen//NetRatings. The findings showed that a significant 21% of web users who read newspapers have transferred their readership to online counterparts, while 72% of online users who consume… Continue reading Online Newspaper Sites Increasing In Popularity
Analyst, Merrill Lynch, has revised its adspend forecasts for the US newspaper industry, with estimates for advertising expenditure being lowered due to an uneven economy and an industry resurgence for the second half of 2005. Merrill forecasts newspaper adspend (print and online combined) to rise by 3.3% in 2005, revised down from 4%, based on… Continue reading Merrill Revises Down US Newspaper Ad Predictions
Highbury House Communications shareholders have approved the sale of 38 magazine titles to rival publisher, Future, for a cash consideration of £30.5 million.The sale was approved at an extraordinary general meeting held by Highbury House.The titles purchased include, Fast Cars, Fast Bikes, DJ, DVD Review, the What Video group of magazines and Highbury’s puzzle offerings.… Continue reading Highbury Shareholders Approve Magazine Sale
Simon Hills, IPC Media’s corporate advertisement director, has stepped down after 17 years with the publishing firm in order to concentrate on “new adventures and challenges in a different environment.”Amongst other achievements with IPC, Hills was responsible at one time or another for the running of IPC SouthBank, the company’s weekly magazines division and its… Continue reading Hills Steps Down As IPC Ad Director
The marketing profession is predicting a gloomy outlook for the industry, forecasting declines and radical cut backs in expenditure, according to the latest survey results from the Chartered Institute of Marketing (CIM). The Marketing Trends Survey, which questioned senior marketing professionals on their businesses and prospects for the future, showed that marketers are significantly less… Continue reading Gloomy Outlook For Marketers