Total US advertising expenditure in the first half of 2005 reached $70.5 billion, up by 4.5% on 2004, according to new data from TNS Media Intelligence. v The 4.5% growth follows an increase in adspend of 4.4% in the first quarter of 2005 (see US Adspend Up By 4.4% In Q1 2005), with TNS asserting… Continue reading TNS Show US Adspend Up 4.5% In First Half Of 2005

Hachette Filipacchi UK’s new Psychologies magazine launches tomorrow, offering readers a glossy insight into the lives of “Third Wave Women”, with editorial reflecting a female reader whose needs are not currently met by other women’s magazines.The magazine is the first to create a new “Positive Living” section and gives readers a barrage of features on… Continue reading Hachette’s Psychologies Launches Tomorrow

Teen magazine Sugar has signed cosmetics company, Rimmel, for the fifth consecutive year as the headline sponsor of the annual Sugar/Rimmel London Model Competition.The event takes place in seven major shopping centres across the nation during October 2005, with thousands of girls nation-wide receiving the opportunity to meet the world’s top model scouts and celebrities.Six… Continue reading Rimmel To Sponsor Sugar’s Model Competition

H.Bauer Publishing has announced that women’s magazine Take a Break is to embark on a new multi-million pound TV advertising campaign created by Mustoes.The multi-million TV ad campaign for Take a Break starts tomorrow, staring Emma Chambers of Vicar of Dibley fame in eight, ten second spots. The ads will appear on ITV, Channel 4… Continue reading Take a Break Launches Multi-Million Pound Ad Push

Media communications and market research group, Aegis, reported a 14% increase in revenue for the six months to June 30th, reaching £389.0 million, up from £338.9 million this time a year ago. Half-year profit for the group rose to £35.6 million from £35.4 million a year earlier, helped by strong growth in its market research… Continue reading Aegis Reports 14% Increase In Revenues For First Half Of 2005

Global advertising agency, WPP, has acquired a majority stake in iPR Asia Holdings Limited (‘iPR’) a leading financial public relations agency, further extending the Group’s strategy of developing its networks in important and faster growing markets and sectors. iPR will be integrated into WPP’s public relations and public affairs network company Ogilvy Public Relations Worldwide,… Continue reading WPP Extends Reach In Asia

Carat, part of Aegis Group plc, has slightly upgraded its 2005 global advertising expenditure forecast to 5.2%, up from the previously predicted 5%, with the increase primarily driven by growth in Asia. At the current growth rate the Asian advertising market is thriving and is predicted to overtake Europe in spend by 2008. Carat has… Continue reading Carat Upgrades 2005 Global Adspend Forecast To 5%

HDTV is set for a massive uptake, with 28.6 million high-definition television sets predicted to be in homes world-wide by the end of 2005, increasing to a massive 106.2 million by 2010, according to the latest report from Informa Telecoms & Media. The new research forecasts the US to have 16.5 million HDTV homes by… Continue reading HDTV To Reach 106.2 Million By 2010

Interactive television looks set for substantial growth, with a new study from Kagan Research forecasting 69 million digital subscribers to be equipped with interactive platforms by 2009, representing more than half of the television households in the US. According to Kagan, interactivity is expected to expand either through growth of the installed base of set-top… Continue reading Interactive TV To Hit 69 Million In US By 2009

The Television Corporation Plc (TVC) has announced plans to take a majority stake in a new start-up company to founded by entertainment hitmakers Jane Lush and Fenia Vardanis, who are leaving the BBC to take part in the venture.At the BBC, Lush & Vardanis worked together successfully on hit shows commissioning programmes including Strictly Come… Continue reading Lush And Vardanis To Leave BBC For Venture With TV Corp