The latest ABC national newspaper results released this morning show the Guardian ending its last full month as a broadsheet title with the largest year on year decline in any market.The title, which switches to a new, mid-sized Berliner format on Monday, lost 9.7% from its circulation year on year in August, pushing its total… Continue reading Guardian Sees Broadsheet End In Decline

Media Consultancy and auditing company Media Audits is said to have been talking to interested parties about a possible sale.Industry rumblings suggest that negotiations have reached a stage where Accenture is now in exclusive talks with the company.The rumours follow hot on the heels of the sale of rival consulting and auditing company Billetts to… Continue reading Media Audits In Talks Over Sale To Accenture

Media watchdog Ofcom has announced the advertisement of a new FM radio licence to cover the main Tyne & Wear and Teesside conurbations in North-East England.The new licence is expected to achieve coverage of around 2 million adults, although the exact figure will be determined by the location of the transmission site and other technical… Continue reading Ofcom Offers Largest Local Licence In The North

Emap’s Magic 105.4 has announced the return of DJ Neil ‘Dr’ Fox to the nation’s airwaves, as he takes the helm of the station’s breakfast show later this month.The appointment follows Foxy’s departure from Capital FM earlier this year, where he had hosted the Drive Time show. However, his switch to Magic will see him… Continue reading Fox Joins Magic As New Breakfast Host

The recent spate of cover price rises in Britain’s quality national newspapers has reduced the impact of undercutting, with all four titles now hovering around the 60p mark. However, changes to pricing can have a knock-on effect to sales.The Times was the latest national newspaper to adjust its cover price, adding 5p to its total… Continue reading Newspaper Price Hikes Make Their Mark On Sales

ITV has announced an exclusive interactive TV partnership with beer brand Heineken, boosting the company’s recently announced sponsorship of the UEFA Champions League.From the first games of the new season, which starts on 13 September, Heineken will become the sole sponsor of ITV’s interactive coverage via digital satellite. Viewers opting to press the red button… Continue reading ITV Believes In Better Sporting Sponsorship

Digital consultancy, Hyper Happen, has announced a ground-breaking deal in computer game advertising, bringing several United International Pictures brands to live games in 11 markets around the world.The six-figure advertising push will see UIP work with the Massive Network to promote three films through in-game exposure across Europe, Brazil and Australia. The game activity will… Continue reading UIP Breaks New Ground In Game Advertising

Graham Duff, managing director of ITV Sales, has announced he is to leave the company to attend a business programme in the US, after successfully creating a single ITV sales team following the merger of Carlton and Granada.Duff will leave his post this month, taking up his new training at the Wharton Business School in… Continue reading ITV Sales Boss Steps Down To Study Business

Men consume more media than women, with new research from Forrester Research finding that, during one week, men typically spend an average of seven hours more with media than women do. Men are shown to spend 10.2 hours a week on a PC compared with 8.5 hours for women, with males going online for 6.7… Continue reading Men Consume More Media Than Women

Scottish Media Group (SMG) has announced a 68% increase in underlying pre-tax profits for the first six months of the year, reaching £6.7 million, up from £4.0 million this time last year. Turnover for the Group has also enjoyed growth, rising to £94.9 million from £88.5 million in 2004, an increase of 7%, while the… Continue reading SMG Sees Profits Hit £6.7 Million For First Half 2005