Television ratings body BARB, has announced plans to start reporting viewing figures for PVR playback from stored content on Sky+ devices.BARB has been working with its meter providers AGB Nielsen Media Research, and with BSkyB on the initiative for a number of months, with the scheme being activated in phases throughout September.BSkyB has developed a… Continue reading BARB To Measure PVR Playback Figures

The Local Radio Company (TLRC) has announced that it’s subsidiary sales house, First Radio Sales (FRS) will become a jointly owned venture with Ulster Television (UTV), with TLRC transferring a 50% stake in the company to UTV for £500,000.The move will see FRS secure the airtime sales contract for 17 local radio stations acquired by… Continue reading UTV Secures 50% Stake In First Radio Sales

Today sees the first publication of a Berliner-style newspaper in Britain, with the Guardian downsizing to the new format from this morning.The title, which retains its cover price of 60p, has also undergone an editorial revamp and is now printed in full colour. The relaunch is backed by a marketing campaign comprising national TV advertising,… Continue reading Guardian Hits Newsstands In Berliner Format

In-taxi advertising hit a new milestone this week, as Cabvision, London’s first broadcast-style in-cab TV system, announced it had equipped 1,000 vehicles with the technology.The achievement means that in-cab advertising is now seen by approximately 56,000 passengers every day, with Cabvision’s system providing a choice of channels and content, from sitcoms to news, sports and… Continue reading Cabvision Extends Taxi TV To 1,000 Vehicles

Online retail looks set to continue its growth over the coming months, defying a slump in high street spending to provide e-commerce with a bumper Christmas season, according to the latest data from Hitwise. The online intelligence service claims that UK internet users will rely more heavily on online retailers than ever before during this… Continue reading Retailers Set For Online Christmas Boom

Children and teenagers are changing marketing, technology and communications, with nearly three-quarters of teens aged 12-17 and 39% of children aged 3-11 using the internet, according to US analyst eMarketer. Debra Williamson, senior analyst at eMarketer commented: “Kids and teens are the first totally wired generation, and they are changing marketing, technology and communications.” In… Continue reading Younger Generation Changing Online Marketing

The increasing penetration of personal video recorders (PVRs) is expected to slow after 2010, with the device becoming a “add-on to the TV experience rather than a substitute for it”, according to the latest forecasts from Magna Global USA. The report predicts that, by the end of the decade, 33 million homes will have a… Continue reading PVR Adoption To Slow After 2010

Television ratings body BARB, has announced plans to start reporting viewing figures for PVR playback from stored content on Sky+ devices. BARB has been working with its meter providers AGB Nielsen Media Research, and with BSkyB on the initiative for a number of months, with the scheme being activated in phases throughout September. BSkyB has… Continue reading BARB To Include PVR Playback Figures In TV Measurement

Almost one-third of viewers aged 25-34 watch television programmes away from the TV, with the majority of those watching TV via broadband spending “over 30 minutes” per day, while of those viewing via a mobile phone, most spent “up to ten minutes” per day. According to new research from branded content specialist, Contentworx, around 2.5… Continue reading One Third Of TV Viewers Watch TV Away From The Box

News Corporation has secured the purchase of American online gaming firm IGN Entertainment, gaining access to around 28 million male internet users, with sites covering video games, films, music, sports, cars and girls. The deal, worth $650 million, sees IGN incorporated into News Corp’s Fox Interactive Media Unit, extending Rupert Murdoch’s online activities to around… Continue reading News Corp Buys Online Gaming Firm