The World Federation of Advertisers (WFA) has launched a blueprint for consumer-centric holistic measurement, resulting from an extensive collaboration over a number of years between the world’s largest advertisers. According to the WFA, consumers have changed significantly in the last fifty years ago, with mass marketing becoming increasingly ineffective in light of media fragmentation and… Continue reading WFA Launches Blueprint For Consumer Measurement

The European communications industry is rebounding, with the internet and a changing mobile environment creating new challenges for service providers and advertisers. According to the new Communications report from the Organisation for Economic Co-operation and Development (OECD), the growing popularity of Voice over Internet Protocol (VoIP) is threatening the fixed line revenues of traditional carriers,… Continue reading VoIP Threatening Traditional Fixed Line Revenues

The much anticipated downsized Guardian will be hitting newsstands on Monday 12 September, offering readers the only full-colour national newspaper.The mid-sized format will include a smaller, magazine sized G2 features section as well as a new daily colour sports section. A new technology section will be introduced on Thursdays to replace the existing Life science… Continue reading Guardian Launches Compact On September 12

Monday will see The Times raise its weekday cover price from 55p to 60p, ending its undercutting of rivals, The Telegraph and The Guardian.Speculation has suggested that the move is due to increased losses at Times Newspapers, which shed £40.1 million in the year to June 2004, compared with £28.6 million the year before. However,… Continue reading Times To End Cover Price Undercuts On Monday

Reports this morning claim that ITV plans to move its late evening news, shifting the 10:30pm bulletin to a later slot of 11pm in order to free up peaktime airspace for higher rating shows.However, such a move would break Ofcom’s current regulations, which oblige ITV to screen 30 minutes of news between 6:30 and 10:30,… Continue reading ITV Considers Shift For Late Evening News

Newspaper publisher, Trinity Mirror, has acquired online recruitment services provider, the hotgroup, for £50.5 million, 20.25 pence per hotgroup share. The deal follows recent purchases by Trinity of GAAPweb.com and Smartnewhomes.com and will further enhance the publishers classified recruitment offering and improve its service to advertisers. Commenting on the acquisition, Sly Bailey, chief executive of… Continue reading Trinity Buys Online Recruitment Site

Global advertising company, WPP, has acquired the remaining 70% of the issued share capital of Australia’s third largest advertising and marketing services company, The Communications Group Holdings (TCG). The move will see the various TCG businesses integrated into Young & Rubicam Brands in Australia, with Zenith Media joining WPP’s GroupM network. This investment reinforces WPP’s… Continue reading WPP Acquires 70% Of Australian Advertising Company

Advertising expenditure in the US, rose by 5.7% year on year during the first six months of 2005 due to gains across major media, according to figures released by Nielsen Monitor-Plus. Adspend increased in almost all reported media, with Spanish-Language TV, Cable TV leading the way, enjoying growth of 15% and 13.1% respectively. The internet… Continue reading Nielsen Shows Adspend Up By 5.7% In First Half Of 2005

Worldwide mobile phone sales totalled 190.5 million units in the second quarter of 2005, up by 21.6% year on year marking the second strongest quarter for handset sales on record, according to a new report from research and analysis company, Gartner. All the regions recorded, apart from Japan, reported growth during the quarter, with Nokia… Continue reading Global Mobile Phone Sales Hit 190.5 Million Units In Q2 2005

The Digital Radio Development Bureau has released its five year forecast for digital radio penetration, predicting that the technology will continue to see dramatic rises in adoption as more consumers discover its increased station choice, digital quality sound, and interference free listening. DRDB chairman, Ralph Bernard, welcomed the predictions, stating: “DAB Digital Radio continues its… Continue reading DRDB Predicts Massive Growth In Digital Radio