H.Bauer Publishing has announced that women’s magazine Take a Break is to embark on a new multi-million pound TV advertising campaign created by Mustoes.The multi-million TV ad campaign for Take a Break starts tomorrow, staring Emma Chambers of Vicar of Dibley fame in eight, ten second spots. The ads will appear on ITV, Channel 4… Continue reading Take a Break Launches Multi-Million Pound Ad Push

Media communications and market research group, Aegis, reported a 14% increase in revenue for the six months to June 30th, reaching £389.0 million, up from £338.9 million this time a year ago. Half-year profit for the group rose to £35.6 million from £35.4 million a year earlier, helped by strong growth in its market research… Continue reading Aegis Reports 14% Increase In Revenues For First Half Of 2005

Global advertising agency, WPP, has acquired a majority stake in iPR Asia Holdings Limited (‘iPR’) a leading financial public relations agency, further extending the Group’s strategy of developing its networks in important and faster growing markets and sectors. iPR will be integrated into WPP’s public relations and public affairs network company Ogilvy Public Relations Worldwide,… Continue reading WPP Extends Reach In Asia

Media communications and market research group, Aegis, has announced the acquisition of Australian company, Market Equity, adding the business to its international market research arm, Synovate. The £11.7 million deal will see Synovate quickly integrating Market Equity into its global network, giving existing clients in Australia immediate access to all Synovate research solutions and to… Continue reading Aegis Strengthens International Hold

UK market research firm, Taylor Nelson Sofres (TNS) has reported an increase in pre-tax profit for the six months to June 30, rising to £35.9 million from £32.4 million compared to the same time last year. Revenues for the group enjoyed a year on year increase of 3.1% reaching £460 million, up from £446 million,… Continue reading TNS Reports Profit Of £35.9 Million For First Half Of 2005

Mobile television has a small but dedicated segment of consumers who are forecast to drive the early market for video content and live TV services on portable and mobile platforms, according to a new survey from Parks Associates. The Mobile Entertainment Platform and Services report found that out of more than 2,000 US internet users… Continue reading Mobile TV Consumption Driven By Dedicated Users

Marketers are shifting their adspend onto online, with 60% planning to raise their online advertising expenditure in 2006, according to new research from online magazine, Direct. The new 2005 Online Marketing Survey shows that marketers are allotting 41% of marketing budgets to online channels this year, taking money away from traditional direct marketing channels. The… Continue reading Marketers Move Adspend Online

The Television Corporation Plc (TVC) has announced plans to take a majority stake in a new start-up company to founded by entertainment hitmakers Jane Lush and Fenia Vardanis, who are leaving the BBC to take part in the venture.At the BBC, Lush & Vardanis worked together successfully on hit shows commissioning programmes including Strictly Come… Continue reading Lush And Vardanis To Leave BBC For Venture With TV Corp

City AM, the new the daily free newspaper for the city has launched today – it had been thought the launch would be mid-month – with a 24-page issue and an initial print run of 60,000 copies.The paper is being distributed by hand in the City of London and Canary Wharf from 6am.The aim is… Continue reading City AM Launches Ahead of Plan

The UK cinema industry enjoyed a total of 16 million admissions in July, making it the strongest month so far this year, despite a slight year on year loss due to two of the most popular films of 2004, Shrek 2 and Spiderman 2 both released in July 2004.According to figures released by the Cinema… Continue reading Cinema Admissions In July Strongest In 2005