Consumer online adspend in the US grew to $1.8 billion in 2004, a 14% increase on 2003, driven largely by growth in the entertainment/lifestyles industry, according to a report from the Online Publishers Association (OPA). The OPA’s “2004 Paid Online Content US Market Spending Report”, conducted in partnership with comScore Networks, found that online advertising… Continue reading Consumer Online Adspend Tops $1.8 Billion In 2004

Digital television penetration in the Asia Pacific region is forecast to reach 606 million TV households by 2010, an increase of 130 million since 1995, according to a new report from Informa Telecoms & Media. “Asia Pacific Television – Ninth Edition” predicts that out of the total for 2010, 46% of consumers will subscribe to… Continue reading Strong Digital TV Penetration Forecast For Asia Pacific

Specialist business publishing and information company, Centaur Holdings, has released a positive trading statement for the last six months of 2004, revealing profits to have more than doubled to £2.4 million, from £1.1 million in 2003. Turnover for the group performed as expected (see UBM Considering Sale Of NOP World), rising by 12% year on… Continue reading Centaur Reveals Doubling In Profits

The nation’s mobile phone users continued to break records for mobile internet use in January, with the number of WAP page impressions rising by 18% year on year to a mammoth 1.42 billion, according to the latest figures from the Mobile Data Association.The continued year on year increase builds on last year’s record WAP usage,… Continue reading WAP Popularity Continues To Grow Into 2005

The latest analysis of the world broadband market reveals that the number of global digital subscriber lines (DSL) grew by almost 60% year on year in 2004 to 96.9 million, marking an absolute increase of over 35 million lines on 2003. The results come from broadband analysis company Point Topic, confirming previous forecasts that DSL… Continue reading Global Broadband Lines Close In On 100 Million In 2004

Wireless application protocol (WAP) usage in the UK reached 1.42 billion page impressions during January 2005, enjoying a 18% increase year on year and averaging a daily total of 46 million, according to the Mobile Data Association (MDA). Overall, 2004 saw 14.6 billion page impressions in the UK, creating a new annual record and exceeding… Continue reading Strong Start To 2005 For WAP Usage

Nearly half of 10 to 18 year olds in the US own mobile phones, according to global market research group NOP World Technology. The mKids Study analysed mobile phone ownership within the 10 to 18 year old age group and found that penetration among 12 to 14 year olds had increased to 40% in December… Continue reading Nearly Half Of US Teens Own Mobile Phones

US online advertising expenditure is forecast to reach $16.1 billion by 2009, almost doubling from 2004’s figure of $8.4 billion, according to a new report by Jupiter Research. Four categories are predicted to lead the way in terms of online advertising growth over the next four years, with the automotive category expected to increase by… Continue reading US Online Adspend To Reach $16.1 Billion By 2009

Mobile phone penetration is growing faster in Africa than anywhere else in the world, with a 5,000% increase between 1998 and 2003, according to a new study by Vodafone and the Centre for Economic Policy Research. The report revealed that 97% of people surveyed in Tanzania said they could access a mobile phone, while just… Continue reading Mobile Phone Penetration Fastest In Africa

Strategic information provider, TNS Media Intelligence (TNSMI), has revealed US total advertising expenditure for 2004 was up by 9.8% at £141.1 billion compared to 2003, revising previous estimates of 10.6% growth for the year. Almost all media measured by TNSMI experienced growth throughout 2004, with the internet, outdoor, cable TV and national syndication showing the… Continue reading US Aspend Rose 9.8% In 2004