ABC Electronic has announced a second series of free briefings aimed at encouraging media buyers to make the most of audience measurement and online accountability following positive feedback from its first briefings, which ran last year.ABCE’s first 2005 Breakfast Briefing will be on 26 January at the Institute of Practitioners in Advertising. The briefing will… Continue reading ABC Electronic Boosts Profile With Free Briefings

The UK’s commercial radio stations will replace their usual broadcasts with nationally syndicated output on Monday 17 January, airing UK Radio Aid, a single star-studded programme across more than 200 stations to an audience of over 20 million listeners to raise money for children affected by the Asian tsunami.The programme will last for 12 hours… Continue reading Commercial Radio Output Unites For Tsunami Effort

ITV Sales has announced an extended sponsorship deal with mobile phone manufacturer Motorola, covering all films on ITV1 in 2005 following the success of a previous deal which drove purchase consideration amongst viewers up by a massive 65%.The sponsorship forms part of an integrated marketing strategy by Motorola, delivering a continual, national presence all year… Continue reading Motorola Signs For Extended ITV Movies Sponsorship

Commercial broadcaster, ITV is thought to have avoided the possible loss of £120 million in advertising revenue, predicted last summer due to a decline in audience share over 2004. Under the terms of the Contracts Rights Renewal (CRR), put in place to protect agencies after the merger of Carlton and Granda, media agencies can take… Continue reading ITV Sales Avoid 2005 Adspend Catastrophe

Specialist business publishing and information company, Centaur Holdings plc, has released its pre-close trading statement from the 6 months ending 31st December 2004, prior to its interim results, due to be released on 14th March. The company states that its results for the six months ending 31st December 2004 are expected to be in line… Continue reading Centaur Releases Optimistic Trading Statement

Jack Myers, in revising its 2005 US adspend forecast upwards in December, joined other key industry prognosticators in predicting a more positive outlook for the US advertising market in 2005; largely driven by an expected increase in online advertising expenditure. Myers predicts that internet advertising will grow by 30%, with overall US advertising expenditure expected… Continue reading Internet Boosts US Adspend For 2005

This week has seen economists offer their forecasts for 2005, with the consensus opinion looking forward to another year of steady economic global growth, driven by the market forces of the US and China. Unemployment is expected to fall gradually in the US and Asia, and Britain is predicted to stay at its current near-record… Continue reading Steady Economic Outlook For 2005

Teletext has signed a ten-year deal with commercial TV giant ITV to operate commercial and editorial text services across the broadcaster’s family of channels in digital homes.The new service will be branded ‘Teletext on ITV’ and will be accessible to viewers on all digital platforms. The service will launch on digital satellite and Freeview in… Continue reading ITV Signs Teletext For Digital Text Content

Newly established publishing house, Seven Publishing, has announced the acquisition of New Crane, the magazine publishing company founded by Delia Smith and her husband Michael Wynn Jones, with interests including Sainsbury’s Magazine, Delia Smith’s book and magazine publishing business and a creative agency.The move expands Seven’s portfolio of titles, which includes food title Delicious and… Continue reading Seven Publishing Bags Delia’s Magazine Firm

Subscribers to MediaTel Group’s MediaTel Insight product can read of PricewaterhouseCoopers’ latest analysis into newspaper revenue forecasts and the predicted strengthening in the market.MediaTel Insight is the number one source for aggregated media and advertising forecast reports, research and analysis compiled from over 100 global sources.For a free trial of MediaTel Insight contact Ralph Simpson… Continue reading Newspaper Industry Predicted To Strengthen