The Independent has announced a management reshuffle designed to boost its creative advertising solutions department and increase the range of offerings available to clients.The newspaper’s latest round of management musical chairs sees Keith Yonish, currently head of Independent Solutions, promoted to the newly created role of creative director. Yonish’s team will be strengthened by Suzan… Continue reading Independent Reshuffles To Strengthen Solutions

Pearson, the international media group, said today it expected its flagship newspaper, the Financial Times, to break even by the end of the year despite an erratic advertising market. The publishing group said ad revenues for the first nine months of this year were up 2%, and forecast the Financial Times would break even in… Continue reading Financial Times Expected To Break Even By Year End

US industry leaders expect online advertising spend to double by 2007, according an American Advertising Association survey. The second annual AAF Survey of Industry Leaders on Advertising Trends, which involved 121 leading advertisers, showed that on average 8.35% of the media budget was allocated to online advertising in 2004. By 2007, however, this figure is… Continue reading US Online Spend To Double By 2007

The internet now accounts for 20% of total media consumption in Europe as the amount of time people spend online continues to increase rapidly, according to the latest research from the European Internet Advertising Association. The pan-European study, carried out by Millward Brown, shows that television still leads the field in terms of media consumption… Continue reading Internet Accounts For 20% Of European Media Consumption

Freeview will today tell the government that the cost to consumers of converting Britain to digital TV is likely to be in the region of £1 billion, a third more than previously estimated. Research commissioned by Freeview and carried out by TNS Research, showed that the cost of digital terrestrial TV more than doubles for… Continue reading ‘Digital Britain’ Will Incur £1bn Bill

In an industry where reach used to be the priority (now that is only the case in less mature markets such as Africa, India, Pakistan and China), connection strategies are now key, according to Frank Harrison, strategic resources director at ZenithOptimedia Worldwide.In an important, extensive presentation at the MRG Madrid Conference, (that would certainly have… Continue reading ZenithOptimedia’s Harrison Suggests New Research Tool

The Financial Times is believed to be considering plans to close its weekly Creative Business media supplement, as part of an extensive £7 million cost cutting drive.Reports suggest that closing the supplement would save around £400,000 a year for the paper, which posted a loss of £32 million last year as advertising revenues slumped and… Continue reading Financial Times Could Close Creative Business

Carat has announced plans to invest in a long-term research project designed to provide advertisers with a complete picture of the UK consumer landscape.Over the next few years the agency plans to invest a six-figure sum in the Project Britain initiative, which aims to provide clients with a composite understanding of modern British life via… Continue reading Carat Launches Project Britain Research Study

A survey of 17 respondents, shut in a room, awaiting the opportunity to participate in some TV programme research with a camera attached to their heads and a copy of the Sun and Times in front of them. It doesn’t seem on the face of it to be the most standard (or likely) way to… Continue reading News International Outlines Readership Study