Metro International is running a pan-European advertising campaign for Hewlett-Packard that will see the free-sheet newspaper cover-wrapped simultaneously in seven different countries.The deal will see full outside and inside cover-wraps run on editions in the Netherlands, Sweden, Denmark, Finland, Poland, Hungary and Greece, in a move designed to promote Hewlett-Packard’s printing technology to 5 million… Continue reading Metro Cover-Wraps Editions In Seven Countries

Advertising giant, WPP, exceeded expectations in the third quarter of this year, as revenue rose by nearly 4% to £1.068 billion, marking the first time ever the company has broken through the billion-pound barrier in a three-month period. Today’s trading update for July to September 2004 shows, revenues in the United Kingdom grew by 12%,… Continue reading WPP Revenues Grow By 4% To Exceed Expectations And £1bn Barrier

WPP Group’s relatively weak results for the third quarter of 2004 are signalling some doubts about the recovery of the US advertising marketplace. In a statement issued to shareholders this morning, WPP voiced concerns about the prospects for the United States economy in the aftermath of the presidential election, with its fiscal deficit, weak dollar… Continue reading ‘Jury’ Remains Out For US Ad Recovery

As the Western European t-commerce sector (TV shopping, direct response TV and transactional interactive TV) takes hold , the UK is emerging as the leading player. A new report from Screen Digest and Goldmedia forecasts that total spending in this market will reach 5.2 billion in 2004, with the UK accounting for almost half of… Continue reading UK Leads The Way For T-Commerce

New digital television customers will be spoilt for choice this Christmas, as Telewest announces its latest promotional drive to bring low cost cable to high street retailer, Dixons.The new retail partnership will see Telewest’s Essential TV package of popular channels offered exclusively at a low monthly cost in 55 Dixons stores nation-wide. The package will… Continue reading Telewest Pressures Digital Rivals With Dixons Deal

Visitors to Radio Times online will benefit from several new features, as well as a new look, from tomorrow as the website seeks to create the most comprehensive online guide to television, radio and film in the UK.The online overhaul is the result of extensive research into the needs of current users and include an… Continue reading Radio Times Plans Web Relaunch With Added Content

BBC Good Food magazine is launching a spin-off title called Vegetarian Christmas, aimed at readers catering for people with special dietry requirements over the festive period.The one-off title, published once a year since 2000, goes on sale on 5 November for eight weeks with a cover-price of £2.60 and an initial print run of 110,000.… Continue reading BBC Good Food Launches Vegetarian Spin-Off Title

WPP chief executive Sir Martin Sorrell looks set to dismiss concerns of a slowdown in the advertising recovery this week when he reveals a rise in third quarter revenues at the company.Industry analysts expect WPP to report revenues of £1.05 billion for the three months to September, up 2% on the same period the previous… Continue reading Strong WPP Results To Boost Advertising Industry

ITV3, the new digital channel for older, upmarket viewers, has today unveiled its on-screen branding ahead of its planned launch next week.The channel has developed ID’s, promotional packaging and junction elements to reflect the ‘quality and diversity’ of the programming line-up, which will include a mix of Hollywood movies and classic dramas such as Cold… Continue reading ITV3 Unveils On-Air Branding Ahead Of Launch

WPP is expected to announce third quarter revenues in excess of £1 billion, the first time ever the company has broken through the billion-pound barrier in a three-month period. According to the Sunday Observer, WPP’s chief executive, Sir Martin Sorrell, will provide further evidence that the UK advertising recovery is well underway, as industry analysts… Continue reading WPP Expected To Report Q3 Revenues In Excess Of £1bn