Channel Five has launched a dedicated commercial development team to maximise secondary revenue streams outside of traditional spot advertising.The newly created team will form part of Five’s existing airtimes sales division and will be responsible for growing revenue from sponsorship and promotions, interactive, joint ventures, telephony, licensing and merchandising.Five’s former head of sponsorship, Jon Lewis,… Continue reading Five Launches Commercial Team to Maximise Revenues

High-street retailer Woolworths has extended its sponsorship of radio chart show Hit 40 UK until 2006, in a deal that covers the programme as it is syndicated across numerous commercial radio stations and on Channel 4’s latest music television show.The deal, which is believed to be the biggest radio sponsorship deal in history, was brokered… Continue reading Capital Spins Sponsorship Deal With Woolworths

The Daily Telegraph has become Tate Modern’s autumn media partner in a deal that will see the paper support a number of exhibitions at the iconic contemporary art gallery.The deal, which begins on 6 October and runs until 23 January next year, will see the Telegraph feature the exhibitions in its daily arts pages and… Continue reading Telegraph Partners With Tate Modern For Autumn Season

Hachette Filipacchi has announced a series of promotions and appointments to its marketing department in a move that affects the company’s portfolio of women’s, teen and soap titles.Hachette has replaced the roles of product managers, Cherie Chambers and Amanda Fry, who now become brand managers in charge of two titles each, a move which should… Continue reading Hachette Filipacchi Restructures Marketing Team

Senior executives from Channel 4 and RTL, the pan-European broadcaster that holds the controlling stake in Five, are scheduled to meet next week to hold discussions about a possible tie-up between the two broadcasters.The two commercial rivals have made no secret of their desire to forge closer links to help them compete in the multi-channel… Continue reading Television Bosses Set To Hold Further Merger Talks

Global advertising giant, WPP, has announced that half-year revenues have reached over £2 billion for the first time ever, spurred by a significant increase in advertising revenue. Revenues at the world’s second largest advertising group, rose from January to June by 6% year-on-year to £2.03 billion, stimulated by the effects of Euro 2004, the Olympic… Continue reading Revenues At WPP Exceed Expectations To Reach £2 Billion

Senior executives from Channel 4 and RTL, the pan-European broadcaster that holds the controlling stake in Five, are scheduled to meet next week to hold discussions about a possible tie-up between the two broadcasters. The two commercial rivals have made no secret of their desire to forge closer links to help them compete in the… Continue reading Television Bosses Set To Hold Further Merger Talks

Despite figures for US internet access hitting a plateau, broadband penetration continues to grow successfully, as a new study reveals that 51% of US surfers now access the web using a high-speed connection. According to a report from Nielsen//NetRatings, sixty-three million at-home internet users connected via broadband in July, citing a 47% year-on-year growth, compared… Continue reading Broadband Usage Closes In On Narrowband

Espotting Media, the online search targeted marketing company, has bolstered its senior management team with the promotion of Chrys Philalithes to the newly created role of European marketing director.The position will see Philalithes assume responsibility for all marketing and communications initiatives across Europe. She will also be a key player in the integration of Espotting… Continue reading Espotting Bolsters Management Team With Marketing Role

Media super-regulator Ofcom is advertising for a new FM commercial radio licence for the Kidderminster area in the West Midlands, as part an ongoing initiative to launch up to thirty new stations throughout the UK over the next few years.Radio companies have been invited to pitch for the licence, which is estimated to achieve a… Continue reading Ofcom Advertises New FM Commercial Radio Licence