Television viewing for the third quarter of this year reached its highest level for more than a decade thanks to the increasing popularity of digital channels, according to the latest figures from the Institute of Practitioners in Advertising.The Trends in Television report for the three months to September reveals the highest level of recorded viewing… Continue reading Television Viewing Reaches Ten Year High

The fieldwork for IPA multi-media research survey, TouchPoints, will now be carried out by TNS.The project was firstly awarded to NOP, whose proposed placement methodology involved a further survey being carried out on the back of the existing FRS. But after this failed to produce the anticipated response, the IPA went back to the initial… Continue reading TNS to work with IPA on Touchpoints Survey

Trinity Mirror has announced the appointment of Georgina Crace as managing director of its regional newspaper business, following the departure of Stephen Parker earlier this year.Crace is currently managing director of IPC Advertising and managing director of the Wallpaper* Group and will take up her appointment with Trinity on 2 February 2005.The new role will… Continue reading Trinity Mirror Appoints New MD For Regional Newspapers

Many countries have experienced impressive growth in the popularity of digital television, but none are expected to have 100% digital penetration until 2014, says a new report from Informa Media Group.The Global Digital TV Forecasts report shows, by the next ten years, Canada, Finland, Ireland, Norway and the US will have full digital penetration, with… Continue reading Full Digital TV Penetration Not Expected Until 2014

As part of its recently launched Values of Fame marketing campaign, ITV will for the first time publish the results of research into the effectiveness of television advertising on sales.Over the last eight years ITV has invested £3 million in a single source research project that has seen a nation-wide panel of 3,000 homes equipped… Continue reading ITV To Publish Research Into Television Advertising

BSkyB is expected to unveil a significant fall in subscriber figures later this week, as City analysts predict a 70% year-on-year drop in the number of new digital customers.Chief executive, James Murdoch, is expected to say that only 50,000 digital subscribers were added during the last quarter, despite a significant increase in spending on advertising… Continue reading BSkyB To Unveil A 70% Drop In Subscriber Figures

Broadband Britain is fast becoming a reality with the take up of high-speed internet services continuing to grow at a rapid pace, according the latest figures released by BT Group yesterday.The telecoms giant said that the third quarter of this year had been its best on record with 600,000 new broadband connections being made. This… Continue reading BT Claims High-Speed Internet Access Is Growing Fast

Digital and direct marketing agency Zed Media has secured a deal that will see United International Pictures take-over the Wanadoo homepage to promote the release of Bridget Jones 2: The Edge of Reason.The campaign, which follows on from similar take-over activity on Yahoo and MSN earlier this year, will see an overlay presented to every… Continue reading Bridget Jones To Take Over Wanadoo Homepage

The Daily Telegraph is gearing up for the pre-Christmas shopping rush with a special luxury goods supplement showcasing everything from precious jewels to the sleekest gadgets.The 48-page Luxury that Lasts supplement will wrap the Daily Telegraph magazine this Saturday and will feature double page ads for a number of top-end brands including Louis Vuitton, Patek… Continue reading Telegraph To Publish Special Luxury Goods Supplement

MindShare has won Unilver’s £700 million European media account following a lengthy pitch against Carat and incumbent Initiative.The decision by the FMCG giant, which owns the Marmite, Persil and Flora brands, will come as a blow to Initiative, which has held the lucrative Unilever account in a number of European advertising markets including the UK,… Continue reading MindShare Wins £700 Million Unilever Account