The agency group, built on the acquisition of 4Ps Marketing and 30 new hires in data and consultancy, describes itself as an agency of “marketing engineers” due to its focus on data and AI.
ARCHIVE ▸ The Media Leader Staff
The most popular digital-only station remains BBC 6 Music with a weekly reach of 2.52 million listeners, followed by KISSTORY, with a new record reach of 2.16 million listeners – a growth of 18.4% year-on-year.
The third quarter of 2018 has seen BBC Radio 2 continue to top the national breakfast rankings, with an average weekly reach of 8.8m, while Capital London saw its reach slide 10%.
As Rajar releases its third quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.
We’re “one giant step closer” to tackling online ad fraud today as TAG and JICWEBS announce the adoption of an anti-fraud certification programme.
With consumers increasingly showing preference for products they can touch, print media may be exactly what brands need to cut through all the noise of the overcrowded digital space.
She will be joining from rival agency Zenith, where she is currently managing partner, strategy and digital transformation.
In the daily market just two titles were up: the Financial Times and the Guardian, while no titles in the Sunday market recorded any growth.
Here, experts from across the industry give their thoughts on the findings of the latest IPA Bellwether report.
Videoscape Europe: As content owners such as Disney bypass Netflix to deliver their own video direct to viewers, smaller players are coming along for the ride.