The ‘audience measurement panel and data publication’ and ‘survey design and methodology’ contracts will both begin in 2023 and run for an initial six year period.
ARCHIVE ▸ The Media Leader Staff
Channel 4’s February revenues are up 4.4% year-on-year, according to the latest agency estimates.
Out-of-home specialist agency Posterscope has promoted Nick Halas and Russell Smither to senior global positions, both effective immediately.
Mark Williams has been hired for the newly created position of managing partner, product strategy at Dentsu Aegis agency iProspect, effective immediately.
This week Apple announced the launch of its own TV streaming service – here, industry bosses share what they think of the news and what it could mean for the future of online video.
The World Federation of Advertisers has today announced a new leadership team and elected Mastercard’s chief marketing and communications Officer, Raja Rajamannar, as its new president.
The shortlist for both the UK and international categories – which will both celebrate a Grand Prix winner during a prestigious ceremony on 8 May – are as follows…
Collins has almost 20 years’ experience working at creative agencies and joins McGarryBowen from Leo Burnett and Fallon, where he was UK CEO across both Publicis Groupe agencies.
Mediatel spoke to four UK marketing leaders who successfully launched their business in the US to find out what drove the decision, the lessons they learned and the advice they’d give to other agencies planning to cross the pond.
Now entering its second year PAMCo is able to show year-on-year (YoY) data for the first time on all publisher platforms – covering smartphones, tablets, desktop and print.
