Newsline presents a range of industry voices sharing their views on what they learned from Cologne’s digital marketing colossus.

Leading the pack across all national markets is The Sun, with a de-duplicated monthly total brand reach of 31.3m. The title also recorded the highest mobile reach across all markets at 22.2m.

The third quarter of cross-platform audience readership figures for magazine brands has been released by PAMCo today, covering the period July 2017 to June 2018 and incorporating May 2018 comScore data.

As a result of its expansion into China, Australia and Dubai, adtech firm Adform has announced three new additions to its leadership team – alongside two promotions – in a reorganisation of the business.

Mediatel caught up with attendees at this year’s Dmexco – from senior and seasoned names, to ambitious new start-ups – to see what they think are the biggest digital marketing trends we should watch out for.

Although some titles recorded declines – the Financial Times, the Guardian and Observer were hardest hit, all down -2% – many other titles saw circulations rise.

From Monday the cover price of the Daily Mail is set to rise from 65p to 70p. The 5p increase is the first weekday rise since February 2016.

Reach, publisher of the Mirror and the Express, is joining the joint digital ad sales house as a founding partner alongside Guardian News & Media, News UK and The Telegraph.

Louise Peacocke will be returning to Starcom in her new role as managing partner, following seven years at rival agency MediaCom.

Indy media agency The Specialist Works has appointed Tim Neligan as managing director.