Mediatel spoke to four UK marketing leaders who successfully launched their business in the US to find out what drove the decision, the lessons they learned and the advice they’d give to other agencies planning to cross the pond.
ARCHIVE ▸ The Media Leader Staff
Now entering its second year PAMCo is able to show year-on-year (YoY) data for the first time on all publisher platforms – covering smartphones, tablets, desktop and print.
The latest cross-platform audience figures for UK newsbrands show a general growth in readership – although there were numerous declines in both print and tablet readership across the market.
JICWEBS oversees the independent development of good practice and standards for digital ad trading. Here, its new CEO, Jules Kendrick, explains why self-regulation will only work if everyone in adland plays their part.
February may have had its hottest day on record this year, but it was a considerably cooler month for newspaper circulation – all markets recorded declines and no title was able to record any period-on-period (PoP) growth.
Cindy Rose OBE is to join the board of WPP as a non-executive director as the holding company seeks to boost its tech credentials.
Sizmek, the buy-side advertising platform, has made three executive appointments this week – including Paul Wright who joins as general manager with full oversight of the EMEA regions.
Jacob has over 30 years’ experience of founding, building and running media and advertising businesses, and was previously CEO of Publicis Media, EMEA.
Back from Mobile World Congress in Barcelona, our experts share their views on what the tech-fest means for advertisers
Mediatel’s Future of Brands conference – which ran in London for the second time earlier this month – launched in Sydney yesterday in association with Ebiquity, with over 100 leading brands amongst the 250 delegates.
