Ultimately, ditching personal identifiers marks a return to contextual-based advertising, and that is where news and magazine brands can really start to take back some power.

On Wednesday we hosted our inaugural Media Leaders Lunch – 180 senior professionals from all wings of the sector gathered at the Science Museum’s new Illuminate centre to network, feast and listen to some lively debates.

Time to get outside? The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to a new report from Zenith.

Mediatel News presents a range of industry voices sharing their views on what they learned from Cologne’s annual digital marketing event.

Of the twelve newspapers in the UK’s daily market, only two were able to report any growth in sales figures between July and August 2019, with the Sunday market faring only a little better.

An opportunity open to anyone with a curious mind – but will prove to be particularly valuable for junior employees who don’t have access to training programs within their companies.

According to the latest cross-platform audience figures for UK magazines (July – June 2019), the period’s top performing magazines are successfully offsetting declines in print with considerable growth in mobile readership.

PAMCo – which shows total brand reach by combining print and digital across different devices – reveals that eight out of the thirteen national titles reported growth in readership period-on-period, with five reporting a decline.

Editors of three of the UK’s leading national newsbrands, the Daily Mirror, The Telegraph and The Times, are coming together on one panel for Mediatel’s Media Leaders Lunch next week.

Lotame has been described as an “important component” in The Ozone Project’s wider data infrastructure, sitting alongside its run-time analytics, semantic enrichment and identity capability.