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ARCHIVE ▸ The Media Leader Staff
The latest cross-platform audience figures reveal an almost universal decline in print readership across the sector, though many titles are successfully offsetting those declines with growing digital reach.
The latest cross-platform audience figures for UK newsbrands show a growth in readership on the whole – although print reach was down unanimously across the market.
Dan Clays succeeds Philippa Brown, who was recently named CEO of PHD Worldwide, and will report to Mike Cooper, group CEO EMEA & Asia Pacific at Omnicom Media Group.
David Bedford, who is the former head of planning at Gyro, joins the Cheil board’s digital leadership group providing direction to internal teams as well as building client relationships.
The UK’s largest out-of-home business, JCDecaux, has promoted Mark Bucknell to chief commercial officer, following the promotion of Dallas Wiles to Co-CEO in April 2019.
The worst performing title was – perhaps surprisingly – the second most popular paper, the Sun. The red top was down -5%, dropping 68,000 copies on April.
A 2016 study examining the way US media buying deals were conducted revealed a culture in which “non-transparent” business practices were the norm. Three years on, experts discuss what has changed, and what still needs to be done.
Kirk will work alongside managing partners Sannah Rogers and Jon Stevens and head of investment, David Mulrenan.
UK advertising is forecast to increase to £21.8bn in 2019, however, the rate of growth has slowed and is predicted to reach 6.1% for 2019, down from 7.8% in 2018.
