Are agencies structured to deliver effectively for their clients across all emerging social media channels? Is there an over-emphasis on just using Facebook?
ARCHIVE ▸ The Media Leader Staff
October was a miserable month for newspaper circulation, with both national markets and the London free press recording period on period (PoP) and year on year (YoY) declines.
Bauer Media is to launch a new national radio brand aimed at 40-59-year olds. Expect: Blondie, Queen, Madonna, Fleetwood Mac.
Video: Jason Spencer, Business Development Director, ITV, explains how the UK’s largest commercial broadcaster is moving from being a media partner to a business partner as it prepares a new strategy for 2019 and beyond.
10 questions. 5 word answers. 60 seconds with a MAD//Fest speaker. This week: Sony’s Head of Digital Europe, Seb Bardin.
Ewan Douglas, Agency Principal – Nations and Regions, Channel 4, explains how addressable advertising is helping to shape the broadcaster’s future offering.
Channel 4, ITV and Sky will again come together to pitch the value of TV advertising at the Big TV Festival 2019.
UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.
The CEOs of all three companies will sit on a single panel on the first morning of the event, chaired by Mediatel’s editor at large, Dominic Mills.
The partnership, titled Flourish, will see Vizeum open the doors of the festival to 25 young people currently outside of the industry, who are looking to get their first step on the media ladder.