How you think about being ‘passionate’ in media will reveal what kind of media leader you are or want to be. So that’s the question we’re going to keep asking, writes the editor.
ARCHIVE ▸ Omar Oakes
Britain’s major public-service broadcasters (PSBs) will launch a free, Internet-only TV service next year for broadband-only homes.
Fake ads are not something we should tolerate unless advertisers own up to them and accept the risks of dishonesty, writes the editor.
Footwear giant Dr Martens has appointed Havas Entertainment to help it accelerate an international expansion and while using media to communicate the brand’s purpose as well as drive sales.
Christian Broughton has been appointed as CEO of Independent Digital News & Media Limited, the publisher of The Independent, replacing Zach Leonard.
ITV is on course to greatly improve on last year’s streaming numbers despite usage on ITVX showing a slowdown in recent months.
Analysis: Expect a lot more games based on Netflix originals and licensed content to find their way into Netflix’s gaming app.
Fake ads or branded ‘fan art’ stand a much better chance of going viral when they marry bizarre activations with seemingly real world locations.
More than nine in 10 ads shown on traditional broadcast TV are only being seen by half of households in the UK.
Paramount+, the streaming service launched by Channel 5 owner Paramount in the UK last summer, has appeared on Barb’s quarterly TV audience measurement survey for the first time.