The UK’s Big Three commercial TV broadcasters have begun testing widely-used traded audiences within CFlight, their joint initiative to deliver “total campaign” reporting.

Interview: Karthik Rao insists ‘the mission’ does not change despite increasing US competition and pressure to evolve media and adspend measurement.

ITV has pledged to launch a full-service creative studio to deliver more ad-funded co-creations and encourage closer working between its commercial and creative divisions.

This is the worst media employee ever. But he can’t be fired, warns the editor-in-chief.

RTL AdAlliance, the international sales house of RTL Group, has today formally incorporated all its local European businesses into one single entity per market.

Feature: Addressing media buyers, advertisers and journalists, ITV executives had a lot to say and even more to tease for 2024.

The Media Leader interview: From the ASI TV and Video Conference, Patrick Béhar discusses Kantar Media’s US prospects, his priorities as new CEO, the future of measurement, and his pledge to Adam Crozier about ‘writing the big chapter’ of his career.

Broadcast video-on-demand services are not adding “any material viewing time” to advertisers’ media plans if it already includes linear TV and YouTube, consumer behaviour analysts have warned.

100% Media 0% Nonsense: How private equity buys, owns and sells media companies will mean big changes to media and advertising jobs.

If greenwashing in media and advertising is such a major concern, it doesn’t seem to be working very well, writes the editor.