Carlsberg, the brewing giant which spends over half a billion pounds on advertising and media annually, has appointed Dentsu’s iProspect as its new global media agency of record. 

While younger generations may be increasingly more difficult to reach through traditional advertising, pensioners are revealed to be the most hostile of all as more media spend migrates online.

Ofcom has confirmed that the Advertising Standards Authority will act as a “co-regulator” for new rules on advertising less healthy food and drink products in the UK.

100% Media 0% Nonsense: The cultural moment for microblogging has passed and Twitter’s model was doubtful before Elon Musk came along. Threads, the Meta copycat, needs to innovate as well leverage Instagram’s scale, writes the editor.

Ofcom has opened an investigation into GB News over its “Don’t Kill Cash” campaign which urges viewers to sign a petition to have an issue debated in Parliament.

The world’s football governing body Fifa has appointed Sky Media as its exclusive sales house for its nascent streaming platform Fifa+ in the UK and Europe.

Exclusive: UK media veterans Marco Bertozzi and Rachel Forde have joined forces to launch TheZoo.london, a “collective” that aims to democratise the advertising and media consultancy business.

At Cannes Lions last week, audiences were asked to consider the opportunity cost of producing content with humans rather than AI if people can’t tell the difference.

The deal will see S4C supply six hours a week of Welsh language content for the Maximum Effort Channel, aired on “Welsh Wednesdays”

100% Media 0% Nonsense: Cannes Lions remains an essential tentpole in the ad industry calendar. But it can’t cover up the many cracks that need fixing, writes the editor.