Deeper questions around diversity and mental health will inform the updated version of the All-In Census in 2023 as the industry’s trade bodies aim to help advertising and media companies improve staff retention, writes the editor.
ARCHIVE ▸ Omar Oakes
Ross Sergeant, the global head of media at brewer Asahi, has left to join National Lottery operator Allwyn in the same role within weeks of the company launching a review of its media agency account.
Western European pay TV revenues will drop by nearly 18% over the next five years to $22bn as subscribers leak away from cable and satellite bundling across the continent.
This needless stunt by Gary Lineker may be the clarifying moment the BBC needs, writes the editor.
Analysis: It wasn’t an instant hit with Channel 4 or with audiences. But Gogglebox is now a ratings mainstay and a key target for media buyers looking to connect with ‘real people’ for new brand campaigns.
Editor’s note: We want to recognise the brilliant women who are changing, influencing, and driving disruption across the historically male-dominated TV ecosystem.
Mail Metro Media has joined the rest of the UK newsbrand sector’s biggest publishers in partnering with Ozone, the industry-backed online ads sales house, after agreeing to a six-month “pilot partnership”.
The UK TV advertising market is being held back as advertisers wait for more positive economic news, ITV’s CEO indicated today amid a gloomy outlook for spot advertising this year despite robust growth in digital and content production.
In brief: Media Smart has launched an awareness campaign for teachers, parents and young people to help them understand environmental claims in advertising and marketing.
The sector is more digital and opportunities to reach different audiences are expanding each year. But audio still needs to overcome large hurdles in order to unlock new levels of commercial income., writes the editor.