100% Media 0% Nonsense: Media is more important than ever to advertising. But do enough of those working in media really understand it, asks the editor.

In brief: Love Island returns to ITV today and among the latest product-placement deals secured are coffee brand Emmi Caffé Latte, which is taking its investment in the show “to a new level”.

Interview: Brandtech Media founder Nick Emery reveals the strategy behind the Jellyfish acquisition and how advertisers pay for media will change.

In brief: Netflix, Amazon Prime Video and Disney+ have seen small quarterly drops in the number of UK homes with access to their services, latest data from Barb Audiences has revealed.

In brief: Channel 4 and Lloyds Bank have have pledged to award free TV airtime to businesses owned by Black people.

ITV will offer advertisers a free ad campaign measurement service as part of a range of measures designed to help advertisers prove the effectiveness of TV’s contribution to a brand’s sales.

In brief: Indie media agency Bountiful Cow has appointed Alex Sayliss as planning partner in a newly created role for the agency.

In brief: Channel 4 has turned its brand logo green to promote the rebrand of streaming service All 4.

In brief: ITV has added pet health and wellness company PitPat to its media-for-equity portfolio in its second investment of 2023.

“There is still plenty of SVOD growth left”, global TV trends analysts have suggested amid forecasts that global subscriptions will increase by 400 million by 2028.