The deal will see S4C supply six hours a week of Welsh language content for the Maximum Effort Channel, aired on “Welsh Wednesdays”

100% Media 0% Nonsense: Cannes Lions remains an essential tentpole in the ad industry calendar. But it can’t cover up the many cracks that need fixing, writes the editor.

In a frank press conference at Cannes Lions, jury chair and GroupM CEO Christian Juhl sharply criticised media agencies for lower quality awards entries at Cannes.

Interview: The Brandtech Group founder talks to The Media Leader about mega networking, why the industry is failing to grasp the implications of artificial intelligence, and his latest acquisitions.

Interview: The World Media Group CEO admits she doesn’t ‘need’ to network but admits Cannes Lions’ biggest draw is the chance to network. So why’s she making a rare appearance this year?

Cannes Lions interview: Future’s new CEO is keen to build things, having built two ‘new media’ start-ups and inherited a business known for a flurry of acquisitions. But Cannes Lions, for this media owner boss, is seen as more of a chance to sell than be inspired.

Interview: Sir Martin Sorrell is certain Cannes Lions still matters, but will be attended by fewer clients and even more tech companies during this challenging year for advertising.

In brief: All supporters of the industry’s climate action initiative Ad Net Zero supporters are now required to publicly declare a “science-based net zero target”.

In brief: ITV has confirmed that it is “actively exploring” an acquisition for production company All3Media, the maker of popular shows Fleabag and The Traitors.

Actor Idris Elba and Miroma Group founder Marc Boyan have launched a global marketing and content business, nearly a year after the pair hatched a shock plan to buy Channel 4.