Sky will begin trialling “contextual targeting” ads next year in which brands can place spots against particular content details that are common across shows.

2023 looks set to the be the year of social media adspend, a global report by a major media buyer has suggested, in what has otherwise been a tough market.

Twitter is too small to have such a big mouth calling the shots, writes the editor.

Review: ITV’s annual upfronts wanted to communicate the broadcaster ‘gets it’ by revamping its show at a new location. But a lot of the content was familiar, too, including jokes about Nigel Farage.

The UK’s Big Three commercial TV broadcasters have begun testing widely-used traded audiences within CFlight, their joint initiative to deliver “total campaign” reporting.

Interview: Karthik Rao insists ‘the mission’ does not change despite increasing US competition and pressure to evolve media and adspend measurement.

ITV has pledged to launch a full-service creative studio to deliver more ad-funded co-creations and encourage closer working between its commercial and creative divisions.

This is the worst media employee ever. But he can’t be fired, warns the editor-in-chief.

RTL AdAlliance, the international sales house of RTL Group, has today formally incorporated all its local European businesses into one single entity per market.

Feature: Addressing media buyers, advertisers and journalists, ITV executives had a lot to say and even more to tease for 2024.