After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.

TikTok wants to be known as a “full-funnel” solution that provides brands with more than just performance advertising based on last-click attribution.

The post-Covid economy is flat and stagnant, and yet media budgets are buoyant. This industry may be “winning the argument”, but there lies a danger within, writes the editor-in-chief.

A sale has been predicted by industry insiders for some time and was, it is thought, telegraphed by the appointment of Patrick Béhar as CEO last year.

There are plenty of opportunities for our industry’s practitioners, writes the editor-in-chief.

WPP agency recruited Initiative exec to lead media for cosmetics giant L’Oréal as relationship expands.

Analysis: The Converged solution is Havas Media’s answer to one of online advertising’s key challenges in recent years as network media agencies

This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.

Channel 5 has secured its biggest-ever sponsorship deal after sleep-tech brand Simba renewed its 2023 deal. 

The service aims to give advertisers independent and continuous audience measurement of campaigns bought through Microsoft Advertising platforms in the UK and Germany.