The three-year cycle of pitch explosions could be broken in 2024 as advertisers appear to be more “introspective” about what they need, writes the editor.

Origin, the cross-media measurement solution managed by trade body Isba, will have received £52m in funding by the end of this year.

Prime Video viewing data will be available to Barb subscribers from 1 March.

Does anyone actually do ‘advertising’ any more, asks the editor.

Watch: Comcast’s president of advertising, James Rooke, speaks to The Media Leader about the importance of accountability, choice and transparency as TV advertising transforms in the connected age.

Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.

2024 looks set to be a year of consolidation in publishing, but it’s a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.

Omar Oakes doesn’t get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don’t.

Norlys, Denmark’s largest integrated energy and telecommunications provider, has gone live with EPG Correction Distillery for its 500,000 customers.

‘You’ll never win by doing the same thing with less money,’ argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet “relative advantage” criteria.