Analysis: Today’s announcement, that Sky will trial self-service access for Sky content on ITV’s VOD ad platform, opens an important new chapter in UK TV’s collaboration story.

100% Media 0% Nonsense: GB News is right to complain about abuse against is commercial chief and advertisers should remember why media neutrality matters. But its silence over the Dan Wootton allegations is surprising, writes the editor.

“This is the worst advertising recession we’ve seen since the global financial crisis [in 2008],” ITV CEO Carolyn McCall has warned after the UK’s biggest commercial broadcaster suffered a double-digit drop in ad revenue.

The Responsible Marketing Agency’s founder Hannah Mirza has appointed a trio of key lieutenants to her new ethically-minded agency, including her ex-MediaCom partner Liam Brennan.

Analysis: PubMatic wants to simplify a booming but fragmented media channel. But simplicity is not a substitute for good strategy.

Shares in S4 Capital dropped by 22% this morning after founder Sir Martin Sorrell issued a profit warning amid weakened demand from tech clients.

Ethical practice and profitability are not mutually exclusive, but do advertisers and media owners have enough bandwith to achieve both well, asks the editor.

Analysis: While this proves cinema can still deliver big cultural moments in a way that few media channels can, it’s a pretty high bar to clear regularly.

Analysis: Viaplay is cutting a quarter of its workforce and pulling out of the US and UK markets after a sharp reversal of fortunes in its international business.

The streaming giant’s ads plan membership has doubled, it said, albeit from an admittedly small base.