Editor-in-chief Omar Oakes reviews the week in media, including what happened at our flagship event The Future of Media.

The Guardian will enlist “senior journalists and editors” to become more involved in commercial operations with the launch of a new “UK council” for advertising agencies.

Analysis: Netflix appears reliant on price increases for UK growth, as membership growth remains in the single digits.

Analysis: The cord is now being cut at both ends as pay-TV providers adopt tactics to compete with streaming giants and develop their own offerings.

100% Media 0% Nonsense: If the idea of having an elephant at a media conference doesn’t make sense, it’s perfect. Because the trends we’ve seen lately in tech and media shouldn’t make sense either.

Analysis: Was Netflix’s global ads chief not the right person for the job, or is it the job itself that makes the streaming giant uncomfortable?

It’s a sad day as I’m closing my Twitter account a year after Elon Musk took charge, writes the editor. But every clown has a silver lining.

The US, UK and Canada are forecast to generate nearly half the world’s total revenue for TV series and movies on free, ad-supported TV channels by the end of the decade.

More than 40% of ad buyers found alternative currencies to be just as effective as traditional currencies, suggesting that more needs to be done in order to get advertisers to switch over. 

Bauer Media’s finance chief Vivian Mohr has been appointed as Richard Dawkins’s replacement at Bauer Media Audio.