Analysis: PubMatic wants to simplify a booming but fragmented media channel. But simplicity is not a substitute for good strategy.

Shares in S4 Capital dropped by 22% this morning after founder Sir Martin Sorrell issued a profit warning amid weakened demand from tech clients.

Ethical practice and profitability are not mutually exclusive, but do advertisers and media owners have enough bandwith to achieve both well, asks the editor.

Analysis: While this proves cinema can still deliver big cultural moments in a way that few media channels can, it’s a pretty high bar to clear regularly.

Analysis: Viaplay is cutting a quarter of its workforce and pulling out of the US and UK markets after a sharp reversal of fortunes in its international business.

The streaming giant’s ads plan membership has doubled, it said, albeit from an admittedly small base.

In an earnings call, Omnicom Group CEO John Wren insisted that even though advertisers have been looking for flexibility, they are “not walking away from their commitments”.

Exclusive: ViewersLogic, the consumer data platform, has inked a deal to integrate its single-source data panel with Ebiquity’s media investment analysis platform.

Magners has partnered with Good-Loop to create an ad campaign whose revenue will directly fund efforts to support the UK’s struggling bee population.

ITV has said it is no longer “actively exploring” an acquisition for All3Media, the production company behind Gogglebox and Fleabag.