If greenwashing in media and advertising is such a major concern, it doesn’t seem to be working very well, writes the editor.
ARCHIVE ▸ Omar Oakes
Nine in 10 newsbrand editors believe that Google and Meta pose an existential threat to journalism.
Analysis: Paramount pins hopes on FAST as a standalone BVOD service for Channel 5 became less tenable.
Rob Pierre, the founder of Jellyfish, is stepping down months after completing the digital marketing agency’s sale to Brandtech Group.
The UK TV ad market shrank by nearly 13% year-on-year over the summer months amid warnings that the sector is in its worst recession in 15 years.
The media landscape looks more competitive in the coming years and this should mean a renaissance for advertising, writes the editor-in-chief.
The Media Leader Podcast: Yannick Bolloré, CEO and chairman of Vivendi and Havas, talks to editor-in-chief Omar Oakes at The Future of Media.
Will Swayne’s appointment is part of a global executive restructure, with further regional changes set to be finalised this week.
Linear, connected TV, radio, podcasts, addressable audio…. isn’t it time to get back to simplicity in media, asks the editor-in-chief.
Analysis: Is Netflix still the high-growth tech stock that changed our expectations of TV and the power of subscriptions over ads?