The Media Leader interview: From the ASI TV and Video Conference, Patrick Béhar discusses Kantar Media’s US prospects, his priorities as new CEO, the future of measurement, and his pledge to Adam Crozier about ‘writing the big chapter’ of his career.
ARCHIVE ▸ Omar Oakes
Broadcast video-on-demand services are not adding “any material viewing time” to advertisers’ media plans if it already includes linear TV and YouTube, consumer behaviour analysts have warned.
100% Media 0% Nonsense: How private equity buys, owns and sells media companies will mean big changes to media and advertising jobs.
If greenwashing in media and advertising is such a major concern, it doesn’t seem to be working very well, writes the editor.
Nine in 10 newsbrand editors believe that Google and Meta pose an existential threat to journalism.
Analysis: Paramount pins hopes on FAST as a standalone BVOD service for Channel 5 became less tenable.
Rob Pierre, the founder of Jellyfish, is stepping down months after completing the digital marketing agency’s sale to Brandtech Group.
The UK TV ad market shrank by nearly 13% year-on-year over the summer months amid warnings that the sector is in its worst recession in 15 years.
The media landscape looks more competitive in the coming years and this should mean a renaissance for advertising, writes the editor-in-chief.
The Media Leader Podcast: Yannick Bolloré, CEO and chairman of Vivendi and Havas, talks to editor-in-chief Omar Oakes at The Future of Media.