CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.

Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.

Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions. 

Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees’ time.

TV operators face a “creative tension” with global digital platforms because of their structural approaches to regional versus global ecosystems.

Everything about the BBC’s decision to launch ads on podcasts in the UK seems political, writes the editor-in-chief.

Many of the UK’s most trusted and experienced leaders in media and advertising are once again joining forces to judge this year’s awards.

The broadcaster’s new investment initiative aims to find new revenue from non-traditional business founders who have been “overlooked” by the venture capital funding ecosystem.

Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.

ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.