Advertisers should support diverse voices by building partnerships with unique media owners, a new planning guide by the WFA has urged.
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Streaming giant Netflix has warned that its growth in subscriptions will slow substantially in the first three months of 2022.
Dictating which fringe views are okay and killing the Licence Fee are both dangerous games to play with the BBC, warns the editor.
Exclusive: Kristiana Carlet will begin her new role at Spotify next week and report to Lee Brown, head of advertising business.
The Media Leader Interview: Rak Patel points to three reasons why he can help grow Spotify’s ad revenue to become 20% of the business.
Origin, ISBA’s initiative to bring cross-media measurement initiative to UK advertising, has announced the completion of its proof of concept.
Week in Media: We’re being promised another big year of recovery but this should not blind us to the forces of disruption, writes the editor.
The Media Plan: It is the first campaign launch since Zoopla moved its media planning and buying into Publicis Groupe agency Zenith.
The Media Leader interview: Creatives should embrace the opportunities that different media platforms provide, says TBWA\London’s new CEO.
Traditional worries about media trading are now being eclipsed by ecosystem issues, according to new research from IDComms.