The Cross Industry Programmatic Taskforce has released a “toolkit” to help advertisers and publishers potentially wasting millions.
ARCHIVE ▸ Omar Oakes
GroupM has promoted Nicola Lewis as CEO of Finecast, replacing Jakob Nielsen who left the company last year.
The cautionary tale of Second Sight should remind us what happens when we bet our futures on monopoly industries, writes the editor.
Five hot takes from the latest consumer magazine data by ABC.
Ocean Outdoor has received “interest and conditional offers” about a potential sale while revenue recovers with a 44% surge.
Exciting things are happening in audio but only one in every £10 spent on radio is digital. Are things about to change, asks the editor.
Lucy Barrett, client director at industry body Radiocentre, has been appointed as the first president of the World Radio Alliance.
Commercial radio took in £718.7m in ad revenue last year – the highest amount in three years.
Life after lockdown appears to be reversing the widening gap between how older and younger generations use media.
Innovid, the connected TV ad delivery and measurement company, is buying rival platform TVSquared in a cash and stock deal.
