ISBA’s initiative to build a cross-media measurement system, Project Origin, is set to enter its third phase of development.
ARCHIVE ▸ Omar Oakes
Sue Todd has been appointed as the new CEO of NABS, the support organisation for the advertising and media industry.
Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.
The Programmatic Advisory is dropping the controversial term “programmatic” as it no longer represents its services.
WACL, the gender equality group for advertising and communications, has launched its biggest-ever round of its mentoring programme to support the next generation of female leaders.
Perhaps privatisation is the only long-term solution for Channel 4 in an age of streaming giants. But why do it now, asks the editor.
Advertisers should support diverse voices by building partnerships with unique media owners, a new planning guide by the WFA has urged.
Streaming giant Netflix has warned that its growth in subscriptions will slow substantially in the first three months of 2022.
Dictating which fringe views are okay and killing the Licence Fee are both dangerous games to play with the BBC, warns the editor.
Exclusive: Kristiana Carlet will begin her new role at Spotify next week and report to Lee Brown, head of advertising business.