The anti-consumption narrative is spooking our industry. The best response is practical action to reduce carbon, writes the editor
ARCHIVE ▸ Omar Oakes
Pinterest is launching a slate of new products and platform updates today as the social media site makes it content more “shoppable” for advertisers.
Wattbike has reported a surge in indoor bike sales and is now embarking on a three-month ad campaign on broadcast TV, video-on-demand and digital channels.
If Channel 4 can indeed be saved from privatisation, the time may also surely come when streaming platforms, particularly those funded by advertising, are held to a higher standard, writes the editor
The trio of suspended employees involve a finance executive and an assistant as well as CEO Jakob Nielsen, Mediatel News understands.
There must be change in leadership that enables all this talent within social media companies to build something better, writes the editor
Wavemaker has appointed Kathryn Spaeth, a former MD at Accenture. She replaces Jason Dormieux who has now left GroupM
Amazon is taking a ‘leap of faith’ by letting Wavemaker use its ‘Crown Jewels’ – the first such deal has been made with a media agency.
Fish Said Fred, the new brand launched by New England Seafood International a year ago, is making its first foray into above-the-line advertising.
Can it be a coincidence that two consecutive MGOMD bosses left their media-owner jobs so quickly, asks the editor