Pip Hainsworth, marketing director at Clear Channel Outdoor UK, reports on the latest research conducted by Clear Channel Outdoor, Kinetic Worldwide and Bangor University to uncover the power of influence out-of-home advertising delivers for consumer brands…Kinetic Worldwide and Clear Channel Outdoor have teamed up with professor Jane Raymond of Bangor University to conduct pioneering academic… Continue reading Is consumer brand choice directly impacted by out-of-home advertising?