Rob Thurner, mobile consultant and trainer (ex Incentivated and Clear Channel), says on the surface, QR codes are a no brainer BUT to achieve mass audience reach (and secure significant client budgets) five obstacles must be overcome…

Robert Thurner, commercial director at mobile media agency Incentivated, discusses the future of mobile technology, the way it could change the media and how advertisers can utilise its functions…Picture this. Croatia is playing Brazil in the World Cup. Ivan is in the departure lounge waiting for his flight to Berlin to watch his countrymen take… Continue reading The Rise Of Mobile Media