The use of low power FM transmitters which are used to wirelessly connect MP3 players and other personal audio devices to radios and in-car entertainment systems could be legalised following proposals from Ofcom.The devices, such as the iTrip, are legal in other countries and allow users to listen to music transmitted from an MP3 player… Continue reading Ofcom Proposes Legalisation Of Wireless MP3 Transmitters

ITV’s interactive advertising revenues have increased by 175% to £3 million in the first six months of 2006 and the broadcaster feels that with 20 interactive campaigns having already run this year, the new revenue stream will grow further.Heineken’s interactive sponsorship of ITV’s UEFA Cup coverage was accessed by over 3.8 million adults every month,… Continue reading ITV’s Interactive Advertising Revenues Increase 175%

ITV is to run TV-style advertising embedded in highlights clips and exclusive video footage of Love Island online and on mobile.The free clips will include ads from T-Mobile, Aquafresh, EA Games, Muller, Mercury Records and Direct Line, with more to be confirmed shortly.ITV has sent a dedicated online and mobile production team to Fiji to… Continue reading ITV To Embed TV-Style Ads In Love Island Mobile Clips

BSkyB has won the rights to screen Premiership football highlights on mobile platforms, in partnership with News Group Newspapers (NGN), publishers of The Sun and the News of The World.From August 2007, Sky will be able to offer mobile phone users 380 matches played every season, in a deal lasting three years, with packages including… Continue reading Sky Wins Rights To Show Premiership Football On Mobiles

WPP has joined forces with LiveWorld to provide online community and social networking services to major brands worldwide through WPP’s local networks.The joint venture, to be called LiveWorld-WPP, will be equally owned by each company and will work with WPP agencies across 106 countries.LiveWorld is the leading interactive agency specialising in online customer communities and… Continue reading WPP Launches Online Social Networking Services

Columbus Media International, the first independent global media services company, launches today, made up of BLM (formerly Booth Lockett Makin), Horizon Media of the USA and Cossette from Canada, plus ten other international firms.The group says that it is designed to tackle the issues highlighted by recent ISBA research regarding advertiser dissatisfaction with multinational networks… Continue reading First Independent Global Media Services Company Launches

Associated Newspapers has made three online acquisitions as part of its continuing strategy of making investments to increase its exposure to key areas of the online advertising market.AN Digital, the new-media division of DMGT, will oversee the three newly acquired website companies. According to DMGT, the AN Digital network reaches an estimated 25% of all… Continue reading Associated Newspapers Strengthens Online

The Sportsman newspaper will not be submitting its circulation to an ABC audit this month, according to reports in the Guardian.The withdrawal from the audit apparently came about because its circulation results were inconsistent as a result of switching distributors six weeks ago.The Sportsman was scheduled to report an ABC figure of 23,500 copies for… Continue reading Sportsman Not Submitting ABC Circulations

Total advertising spend for the UK is forecast to reach £12.25 billion in 2006, up 4.1% on 2005, according to new research from ZenithOptimedia reported in the trade press.This is lower than both the 6.1% growth predicted globally and the 4.4% growth forecast for Europe as a whole. When adjusted for inflation, UK growth is… Continue reading UK Adspend Predicted To Reach £12.25 Billion In 2006

Clear Channel Outdoor has announced that it is offering new Premiership football packages in time for the forthcoming season.Clear Channel Outdoor UK provides more than 80,000 advertising opportunities across its brands; Clear Channel Billboards, Clear Channel Adshel, Taxi Media and Clear Channel Connect. Campaigns can be booked throughout the season, beginning with the 14 August… Continue reading Clear Channel Outdoor Offers Premiership Ad Bonanza