Magnetic’s Spark conference encompassed everything from the danger of quantification bias to the changing opportunities for publishers and advertisers with the cookie’s demise.

Ahead of this week’s event looking at the evolution of magazine media, Sue Todd, CEO of Magnetic, asks whether established media channels are falling into a planning blind spot.

Sue Todd, CEO of Magnetic, says the use of creativity as a competitive weapon has never been more important.

If the general trend is supposed to be decline, why would so many new entrants see such value in magazine media, asks Magnetic’s Sue Todd.