Please acknowledge where progress is being made and don’t ignore the initiatives that are changing the digital ecosystem for the better, writes the IAB’s chief digital officer.
Tim Elkington
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By encouraging adtech partners to publicly self-declare details about their business models, we can inspire further disclosure and greater levels of transparency, writes the IAB’s Tim Elkington.
Digital advertising has been taking some serious flak recently – it’s about time we remembered the positives, writes Tim Elkington.
IAB UK’s chief strategy officer, Tim Elkington, takes a look back over the past 12 months for digital advertising and discusses what’s next for the £7bn industry.