UK advertisers can now measure deduplicated campaign reach and frequency across linear TV and online platforms through an advertiser-led, independent, single-source dataset. However, it has not all been plain sailing as Tom George describes.

The proven power of TV and the level-playing field argument are pretty compelling reasons to participate in Origin’s cross-media measurement solution, writes the ISBA-backed initiative’s CEO.

MEC’s Tom George explains why the beta launch of the first stage of BARB’s Project Dovetail is such an important milestone for the UK television and video industry.

Tom George, chairman of the IPA Media Futures Group, explains why media is now the engine driving modern-day enterprise.