Merrill Lynch (ML) is raising its global online advertising growth forecast from 24.1% & 17.5% in 2007 and 2008 respectively, to 25.5% and 18.8%. The financial analyst said that online growth for 2006 came in at around 36%, compared to its previous estimate of 34%, adding that this was driven by international strength in particular.… Continue reading Merrill Lynch Raises Global Online Ad Forecast
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National TV networks and local broadcasters are increasing their use of addressable advertising products, and are also expanding their plans for addressable advertising on their internet portals, according to new research from In-Stat. In-Stat said that with the explosion of video, especially broadcast TV programming, flooding onto the internet, national networks and local broadcasters have… Continue reading Addressable Advertising To See Growth
Worldwide advertising and marketing services spending is set to rise by at least 4% this year, according to advertising giant WPP. It said that worldwide economic conditions seem set to continue to show steady growth in 2007, although concerns remain over the Middle East, oil and commodity prices and the twin deficits of the US… Continue reading Global Advertising Spend To Rise This Year
Global advertising expenditure is expected to grow at 6.0% in 2006, according to a revised forecast from Carat, up from its previous forecast of 5.7%. In the UK, Carat says that 2006 has been a tough year, with commercial television significantly underperforming in recent years in terms of audience delivery and revenue. Carat expects UK… Continue reading Carat Revises Global Adspend Forecast
Global advertising growth is steady and in line with the global economy at 5.3% for 2006, and set to be 5% for 2007, according to GroupM’s latest media and marketing forecast report. Television has taken half of all global media investment growth, whilst the contribution of the Internet to global media growth will rise to… Continue reading GroupM Forecasts Steady Global Ad Growth
The global ad market is forecast to grow 5.4% in 2007, 5.8% in 2008 and 5.3% in 2009, staying ahead of the 5.1% rate it has grown at for the past ten years, with this growth looking sustainable in the longer term, according to ZenithOptimedia. Internet adspend will grow more than 28% in 2007, while… Continue reading Global Adspend Growth Fuelled By Online
Global TV advertising clutter rose 16% from 2001 to 2005, according to new research from Initiative. Initiative says that ad clutter rose massively between 2001 and 2003 (11%), calmed in 2004 (1.8%) and rose again in 2005 (2.1%). Overall, this means that globally, television viewers now watch 65 more commercials a week (or nine more… Continue reading TV Advertising Clutter Grows 16% In Five Years
Merrill Lynch is expecting 1.3% ad growth in the UK this year, a slowdown from last year’s 2.5% growth. Meanwhile, a recent forecast from ZenithOptimedia downgraded expectations for 2006 UK advertising growth by 2.0% points, and also downgraded its expectation for 2007 by 1.1% points (see ZenithOptimedia Downgrades UK Ad Growth Forecast). In the US,… Continue reading Merrill Lynch Lowers Global Ad Forecast
Advertising spend on mobile phones is expected to increase massively over the next five years, creating a global market worth more than $11.3 billion annually, according to a new report from Informa Telecoms and Media. Informa forecasts that the mobile advertising market will be worth $871 million this year, a figure it expects to reach… Continue reading Mobile Ad Market To Reach $11 Billion By 2011
Global paid product placement spending in TV, film and other media surged 38.8% in 2005 to $2.21 billion, with double-digit growth expected to continue in 2006 and beyond, as brand marketers scramble to effectively engage consumers worldwide, according to new research from PQ Media. The PQ Media Global Product Placement Forecast 2006 says that global… Continue reading Global Paid Product Placement Surged 42.2% In 2005