More Ad Revenue Uk articles

New research from the Branded Content Marketing Association estimates that branded television content will quadruple by the end of 2004 as advertisers search for more cost effective ways to promote their products. The research, which was conducted across major terrestrial and non-terrestrial broadcasters, found that the £5 million spent on branded programming last year could… Continue reading Advertiser Funded Television To Take Off In 2004

Merrill Lynch has upgraded its ad revenue forecast for ITV after the newly-merged TV giant said it has seen “positive signs” in the market. In ITV’s first financial results release yesterday (see ITV On Target To Save £100 Million From Merger), the company said it expects ITV1 advertising in the first quarter of 2004 to… Continue reading Merrill Lynch Upgrades ITV Ad Forecasts

The UK’s Internet Advertising Bureau (IAB) is now predicting that online’s share of total advertising will reach 4% by autumn 2007. This revised target comes after the original 2% goal set for autumn 2004 was surpassed twelve months early. The UK’s online advertising market is already twice the size of cinema and half the size… Continue reading Online Revenues To Surpass Radio By 2007, Says IAB

The latest set of global advertising forecasts from Initiative Media‘s annual Spheres Of Influence report adds further weight to the argument that the wider advertising economy is improving. Initiative forecasts a 5.8% rise in global advertising this, after an expected growth rate of 4.8% in 2003. The UK’s adspend is forecast to finish 2003 up… Continue reading INSIGHTanalysis: Media Healthcheck – January 2004

Last year was a watershed year for the national newspaper industry, as it faced up to – and made steps towards stemming – its circulation and advertising revenue decline trend. A new forward-looking report from Billetts Media Consulting says that 2003 saw a shake-down in the sector that should produce healthier results for 2004. Advertising… Continue reading UK National Press Outlook From Billetts

UK advertising growth is set to outpace economic growth this year, after underperforming in 2003, according to the Spheres Of Influence report from Initiative Media. Advertising expenditure is forecast to grow by 4.2% this year, after an expected 2.2% rise in 2003. Annual economic inflation, is predicted to close at 2.8% in 2003 – stronger… Continue reading UK Advertising To Outpace Economy In 2004, Says Initiative

Global advertising expenditure growth will accelerate in 2004, as a new world order in advertising emerges, according to the latest Spheres Of Influence report from Initiative Media.The agency network forecasts that worldwide adspend will rise by 5.8% to reach $331.4 billion in 2004. This figure accounts for the combined markets of the 44 countries on… Continue reading Global Adspend To Rise 5.8% In 2004, Says Initiative

Paid-for search listings are the second most popular online advertising format, now accounting for 36% of the total internet ad market in the UK, according to new figures from the Internet Advertising Bureau (IAB). The rise of search targeted marketing has been meteoric, with forecasts for the US industry showing that the sector will grow… Continue reading INSIGHTanalysis: Search Targeted Marketing Success Story Continues

ITV’s commercial airtime revenues will barely grow during 2004, as its share of TV advertising dips from 51% to 50%, according to new a forward-looking report from Billetts Media Consulting. Billetts says that ITV’s revenues will rise by a meagre 0.3% in 2004, whilst multi-channel advertising jumps by 11.0% year on year. As a result,… Continue reading ITV Revenues To Remain Flat In 2004, Says Billetts

Marketing spend is expected to increase by around 3% this year, but the economic recovery will not be as swift as first thought, according to new research from the Chartered Institute of Marketing The new survey supports a recent report from the Institute of Practitioners in Advertising, which suggests that a rising tide of corporate… Continue reading Marketing Spend Expected To Grow By 3% During 2004