More Ad Revenue Uk articles

ITV’s advertising revenues will fall by 2.5% in the final quarter of the year, giving a full year decline of 4.1%, according to forecasts from Merrill Lynch analysts. This is a slightly poorer performance than the 1.0% Q4 decline recently predicted by Lehman Brothers (see ITV Revenue Forecasts From Lehman Brothers). Carlton and Granada’s financial… Continue reading ITV Advertising To Drop By 4% In 2003, Says Broker

UK display advertising will grow by just 0.5% this year, before shooting up to 6.3% growth during 2004, according to the latest set of quarterly forecasts from the Advertising Association (AA). Display growth so far this year has been weak, at just 0.7% and 0.4% for the first two quarters respectively. Moving into Q3, the… Continue reading Advertising Association UK Display Forecasts

The latest long-term UK advertising forecasts, published by the Advertising Association, are shown below. The figures were published in October 2003 and include a high (optimistic) and low (pessimistic) scenario. UK Total Advertising Long Term Forecasts              High Option  Low Option    Revenue (£m)  Growth  Revenue (£m)  Growth  2003 13,376… Continue reading Long Term UK Ad Growth Forecasts From The AA

Advertisers are still failing to target older internet users despite research which shows that the number of so-called silver surfers has increased by almost 30% since September last year. The latest figures from Nielsen//NetRatings reveals that there are currently 11.5 million people aged 55 and over using the internet in Europe. Sweden has the highest… Continue reading Advertisers Fail To Target Surge Of Silver Surfers

Confirmation came this month that the advertising industry is finally ‘climbing out of the bath’. This somewhat curious assessment comes from WPP’s chief Sir Martin Sorrell, who has used a bath-tub description to depict the fortunes of the industry during the downturn. A marked decline was followed by a long period of flat growth and… Continue reading INSIGHTanalysis: Media Healthcheck – October 2003

Worldwide advertising expenditure will rise by 1.7% this year and by 3.2% in 2004, driven by a stronger market in the United States, according to the latest Ad Barometer report from Interdeco. The figures concur with recent commentary that conditions in Europe are weaker, whilst the US markets continue to show more positive growth. European… Continue reading Global Advertising Forecasts From Ad Barometer

The growing popularity of digital outdoor products was highlighted at the annual outdoor advertising show, Inside Outdoor. During the show, held at Islington’s Business Design Centre, a broad range of delegates including outdoor specialists, advertisers and media and creative agencies discussed new developments in outdoor and ambient media. Digital technology was at the heart of… Continue reading Outdoor Ad Show Celebrates Digital Advances

Faith in the online medium as an advertising vehicle is at an all time high and a significant number of companies are prepared to increase their spending on interactive campaigns, according to a new study from MSN and the Interactive Advertising Bureau. The latest Online Pulse study, which is based on a survey of 500… Continue reading Advertisers Head Into Online Territory

There is no prospect of a recovery in UK television advertising, at least in the short term, according to respected media consultant, John Billett. Speaking from the US where he is setting up an office to service “indigenous” clients, the chairman of media auditing firm Billetts said: “There isn’t going to be a renaissance in… Continue reading Billett Rules Out TV Ad Revival

There is no denying it has been a difficult two years for the UK advertising industry but media executives should be encouraged by new forecasts which show that expenditure could rise by as much as 42% over the next decade. The Long Term Advertising Expenditure Forecast from the Advertising Association acknowledges that following a prolonged… Continue reading Promising Long Term Outlook For UK Ad Market