More Ad Revenue Uk articles

US Internet advertising revenues for 2005 are estimated to exceed $12.5 billion, up by 30% over the previous revenue record of $9.6 billion in 2004, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Revenues from the fourth quarter of 2005 totalled a record $3.6 billion, up 35% year on… Continue reading US Online Adspend Passes $12.5 Billion In 2005

Outdoor advertising’s revenue growth slowed towards the end of the year, with weaker than expected results for the fourth quarter of 2005 resulting in overall growth of 5.7% year on year. According to new figures from the UK Outdoor Advertising Association (OAA), revenues were up by just 2.02% year on year in Q4 2005, half… Continue reading Outdoor Adspend Up By 5.7% In 2005

UK advertising expenditure looks set to remain volatile over the next 12 years, reaching a high point in 2009 with year on year growth of 6.3%, dropping to just 1.8% growth in 2014. According to the Advertising Association’s long term forecast, adspend seems settled for the next couple of years, with a year on year… Continue reading UK Adspend Peaks In 2009 At 6.3% Growth

The internet’s increasing presence in the media mix has been a hot topic of debate for marketers and advertisers, with industry forecasts expecting the medium to continue its surge in popularity through 2006 and beyond. Although this is good news for online search engines and other internet based companies, traditional media are seeing marketers cutting… Continue reading Broadband Uptake Fuelling Online Adspend

Advertising expenditure in the UK enjoyed a year on year increase of 5.4% in 2005, with the latest figures from Thomson Intermedia attributing the growth to expanding internet revenues.Despite industry fears that the internet’s dominance would take marketers’ budgets away from traditional media, Thomson showed that television and press advertising held its own in 2005.… Continue reading UK Adspend Up By 5.4%

January saw a number of key forecasts made about the state of the advertising market, both UK and worldwide. The consensus of opinion from industry sources was that the internet would continue to make its presence felt in the media world, with the medium expected to enjoy a surge in popularity throughout 2006. eMarketer predicts… Continue reading INSIGHTanalysis: Media Healthcheck – January 2006

The UK television and print sectors are expected to enjoy “mild growth” over 2006, according to the latest forecasts from consulting experts Billetts Media. The report claims that revenues for ITV have continued to decline, with the broadcaster expected to be facing £150 million in revenue deficit. Billetts attributes the broadcasters decline in revenue to… Continue reading Billetts Forecasts Mild Growth In UK TV And Print Media

The average Londoner spends 40 hours a month consuming advertising, according to new research from Viacom Outdoor, which matches the number of advertising messages delivered by TV, radio, print and outdoor media with the amount of time consumers were likely to be exposed to the ads. The results show consumers in London spending a staggering… Continue reading Viacom Reveals Ad Effectiveness In London

Internet advertising in Europe is growing rapidly, with eMarketer revealing that internet adspend in the five largest nations in Western Europe, France, Germany, Italy, Spain and the UK reached €1,863 million in 2005. According to the analyst’s new Europe Online Advertising: Spending Trends & the Target Audience report there will be 154.1 million internet users… Continue reading Europe Online Adspend Sees Strong 2005

UK advertising expenditure is forecast to rise by 3.7% in 2006, with new forecasts from Initiative Media predicting online to be the fastest growing medium fuelled by the increasing uptake of broadband. Initiative expect 2006 to be another slow year for the UK media market, albeit a better one than 2005, with the projected 3.7%… Continue reading UK Adspend To Rise By 3.7% In 2006