More Ad Revenue Uk articles

Tentative optimism gave way to pronounced confidence in August as the media sector showed signs of resurgence after three difficult years. Analysis of the US market shows that there was growth across most categories in the first half of the year and although Europe remains flat at best, there is cause for hopefulness as 2004… Continue reading INSIGHTanalysis: Media Healthcheck – August 2003

Outdoor advertising continued to perform strongly in the three months to June, with revenue increasing by 6.3% year on year to more than £184 million, according to the latest figures from the Outdoor Advertising Association. Entertainment and media remained the largest advertiser category during the second quarter of this year, but growth was driven by… Continue reading Outdoor Industry Sees Ad Revenue Rise In Q2

Europe’s largest broadcaster has suggested that the worst of the advertising recession is over and there is cautious enthusiasm about prospects for growth. RTL Group, which owns 45 television and radio stations across the continent, issued first half results on Wednesday which showed significant gains in earnings (see Positive First Half For RTL And Five).… Continue reading RTL Sees Signs Of Improving Ad Economy

AMV BBDO has consolidated its position as the UK’s largest advertising agency with billings of £345 million in the twelve months to the end of June, according to figures from Nielsen Media Research published by Campaign. The creative shop, which is part of the Omnicom group, saw revenues fall by 8% overall but this represents… Continue reading Mixed Fortunes For Leading Agencies In 2002/3

The war-induced anxiety that characterised the first half of 2003 has now passed and UK media firms are becoming increasingly sure that a revival in the advertising economy is imminent. The quarterly survey of media companies carried out by the MediaGuardian and NOP found that almost a quarter expect growth in UK adspend over the… Continue reading UK Media Companies Upbeat On Recovery

European cinema box office revenue will reach â‚Ź7.4 billion by 2007, a 29.8% rise on 2002’s â‚Ź5.7 billion, according to an upcoming report from Screen Digest. By 2005, cinema admissions in the European Union countries will have reached one billion, up from 910 million in 2002. Separate figures from Dodona Research show that admissions across… Continue reading European Cinema Box Office To Take €7.4bn By 2007

ITV advertising is expected to fall by 5.0% in September and by 3.2% in the full year, according to forecasts from Morgan Stanley. Other reports predict that the total TV market will return to a slight positive growth of 0.7% in September. Commentators are talking of a continued cautiousness in the advertising market partly as… Continue reading ITV Revenues To Fall 3.2% In 2003, Says Morgan Stanley

The advertising recovery is taking longer than anticipated and analysts have been forced to revise their forecasts to reflect industry realities. Signs are that growth will be limited this year and hopes for a more significant recovery are pinned on 2004. The US continues to outpace the Eurozone but certain media sectors are performing better… Continue reading INSIGHTanalysis: Media Healthcheck – July 2003

There is substantial evidence from the US of an increased demand by advertisers for media inventory, a trend which could lead to the return of media inflation, according to communications consultancy Media Audits. Strong demand in the network spot television markets in the States is leading commentators to predict cost inflation as high as double… Continue reading INSIGHTanalysis:UK TV Sees Media Deflation, US Set For Inflation

The UK’s display advertising market grew by just 0.7% in the first quarter of the year, but is set to steadily improve over the next year, according to the latest forecast figures from the Advertising Association (AA). Display expenditure was £2.0 billion in Q1 2003, the lowest level since the first quarter of 2002. Spend… Continue reading Advertising Association Quarterly Display Forecasts