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US on-demand internet content revenues are expected to reach $9 billion by 2010, with consumer spending for online entertainment forecast to grow by 260% over the next five years, according to new research from Parks Associates. The Digital Lifestyles: 2006 Outlook report estimates revenue to increase by $6.6 billion over the next four years, driven… Continue reading US On-Demand Internet Content Revenues To Hit $9 Billion By 2010

Marketing budgets look set to rise in 2006, compared to the succession of cutbacks endured by the industry in 2005. The growth, however, appears to be at the weakest rate since 2001, indicating that gross domestic product (GDP) growth is set to be downcast in early 2006. According to the latest IPA Bellwether Report, marketing… Continue reading Q4 2005 Bellwether: Marketing Budgets Forecast To Rise In 2006

Online advertising expenditure in the US has increased by a greater than anticipated 15% in the final quarter of 2005, with a new study from Deutsche Bank and MediaPost attributing the boost to a marketing push through the holiday season. According to the survey, 72% of media executives reported their clients spent more on internet… Continue reading Online Adspend And Paid Search Surpasses Expectations

Direct marketing spend in the UK and North America looks set to rise over the next 12 months, with results from a new survey from Alterian, showing 63% of respondents believe that direct marketing spend will increase over the next 12 months. Looking at the UK, Alterian found that confidence was higher among marketers, with… Continue reading Direct Marketing Spend To Rise In 2006

In November, Government watchdog, Ofcom, released shocking figures detailing the expected cost to the consumer of the digital switchover, scheduled for 2008 to 2010. According to the regulator, late adopters of digital technology will have to pay a collective sum of up to £572 million in order to prepare themselves for the impending digital switchover.… Continue reading INSIGHTanalysis: Media Healthcheck – November 2005

In December a number of key industry bodies released forecasts for the state of the advertising industry over the next few years, with the Advertising Association (AA) getting the ball rolling, predicting a substantial rise of up to 43% in advertising expenditure between now and 2017. The AA’s report, compiled by the World Advertising Research… Continue reading INSIGHTanalysis: Media Healthcheck – December 2005

New figures from the Advertising Association (AA) show ad expenditure in the UK to have totaled £3,779 million in the third quarter of 2005, representing a marginal increase of 0.1% year on year. The figures, published today in the AA’s Quarterly Survey of Advertising Expenditure, show a 2.3% decline in real terms, after adjusting for… Continue reading Q3 Ad Revenues See Marginal Increase

The Advertising Association (AA) has released its latest long-term forecast, compiled by the World Advertising Research Centre (WARC), predicting a substantial rise of up to 43% in advertising expenditure between now and 2017. The new forecast follows a strong performance in 2004, with advertising expenditure growth in Britain slowing this year as the economy has… Continue reading AA Forecasts Ad Expenditure Growth

Total UK adspend is predicted to top £15 billion by 2010, with online advertising expenditure share expected to reach 10% by 2007, according OPera’s latest Economic and Media Forecast for 2006 and Beyond. OPera project total advertising spend in the UK to rise to £13.2 billion in 2006, up from £12.8 billion this year, with… Continue reading UK Adspend To Hit £15 Billion By 2010

Merrill lynch has revealed US advertising expenditure is expected to trail nominal growth in the US gross domestic product (GDP), projecting adspend to rise by 4.2% this year, excluding direct mail. According to Merrill analyst, Lauren Rich Fine, the soft advertising economy is attributed to a “variety of factors”, including a low rate of economy… Continue reading Merrill Forecasts US Adspend To Rise By 4.2% In 2005