More Ad Revenue Uk articles

The latest IPA Bellwether survey has signalled a downward revision to current marketing budgets in Q2 – the first budget cut recorded for nearly two years. Published by NTC Research on behalf of the IPA, the Q2 Bellwether Report shows a trimming of marketing budgets, reflecting weaker than expected sales and profits as well as… Continue reading Q2 2005 Bellwether: Growing Concern Over Economy Leads To Budget Cuts

Advertising expenditure in the UK rose by 5.6% to £18.4 billion in 2004, enjoying an increase of 4.2% in real terms, according to the latest figures released by the Advertising Association (AA). The AA’s Advertising Statistics Yearbook 2005, researched and complied on its behalf by the World Advertising Research Centre (WARC), shows that although adspend… Continue reading UK Adspend Up 5.6% In 2004

Publicis Groupe-owned ZenithOptimedia has revised downwards its UK advertising expenditure forecasts for 2005, citing worries over the health of the economy as well as a ‘signicant fall-off in advertiser demand’ in the second quarter of this year. The agency has cut its predictions for UK advertising growth from the 4.9% forecast in April, to just… Continue reading ZenithOptimedia Cuts 2005 Adspend Forecast

UK advertising expenditure has totalled £3,993 million in the first quarter of 2005. The internet confirmed industry predictions for a strong performance, rising by an impressive 48.9% year on year, according to the latest figures from the Advertising Association (AA). The AA shows, in its Quarterly Survey of Advertising Expenditure, total adspend in the UK… Continue reading UK Adspend Up 5.3% In Q1 2005

The marketing profession is predicting a gloomy outlook for the industry, forecasting declines and radical cut backs in expenditure, according to the latest survey results from the Chartered Institute of Marketing (CIM). The Marketing Trends Survey, which questioned senior marketing professionals on their businesses and prospects for the future, showed that marketers are significantly less… Continue reading Gloomy Outlook For Marketers

Advertising expenditure is expected to rise by almost 5% this year and by nearly 4% in 2006, according to the latest figures from the Advertising Association (AA) and the World Advertising Research Centre (WARC). These estimates are more optimistic than previous figures released by the AA in its Advertising Forecast, which predicted advertising expenditure in… Continue reading UK Adspend Forecast To Rise 5% In 2005

The first quarter of 2005 signals slower growth for marketing, compared to the strong performance it enjoyed in 2004, according to the IPA’s latest quarterly Bellwether report, complied by NTC research. The report showed that current marketing budgets were revised up for the sixth consecutive quarter, but that growth was not as strong as seen… Continue reading Q1 2005 Bellwether: Slower Growth Period Ahead

Online advertising expenditure in the UK topped £653.3 million in 2004, compared to £407.8 million in 2003. With an increase of 60% year on year and a record market share of 4.3%, online has overtaken radio’s share of 3.8% for the first time. According to new figures from the Interactive Advertising Bureau (IAB), PricewaterhouseCoopers LLP… Continue reading Online Adspend Overtakes Radio 2004

Advertising expenditure in the UK is expected to rise by 4.3% in 2005, with internet adspend predicted to be the single fastest growing medium, increasing more than 33% compared to 2004. The figures, published by the Advertising Association (AA) in its Advertising Forecast, are more optimistic than previous estimates which put total UK adspend for… Continue reading UK Adspend Forecast To Rise By 4.3% In 2005

Advertising expenditure in the UK rose by 5.4% to £18.4 billion in 2004, representing the biggest increase for four years, according to the latest figures released by the Advertising Association (AA), researched and complied on its behalf by the World Advertising Research Centre (WARC). Press advertising accounted for the largest share of total adspend in… Continue reading UK Adspend Exceeds Expectations For 2004