More Ad Revenue Uk articles

Cautious optimism in the media and advertising markets has become ‘reduced pessimism’ in the latest Bellwether report from the IPA. The Q3 2003 survey shows that on the whole marketing budgets are still being cut, but by fewer companies than in the previous report* (see INSIGHTanalysis: IPA Report Shows Few Signs Of Marketing Improvement). As… Continue reading INSIGHTanalysis: IPA Sees Reduced Pessimism Despite Continued Cuts

Despite the admission that “predicting media inflation is not unlike forecasting the weather a year ahead”, David Fletcher, head of Mediaedge:cia‘s MediaLab, has decided to have a go at calling the next couple of years in MediaLab’s latest Adstats report. Taking ‘life in one hand and a cup of tea leaves in the other’, Fletcher… Continue reading UK Media Inflation Forecasts From Mediaedge:cia

ITV’s share of television advertising revenue is set to steadily fall over the next five years, possibly to as low as 41%, according to forecasts from MindShare. This is at the bottom end of a set of figures compiled by the Competition Commission this summer as part of its inquiry into the merger of Carlton… Continue reading INSIGHTanalysis: Market Forecasts For ITV

Today’s decision by trade and industry secretary, Patricia Hewitt, paves the way for what many regarded as the inevitable creation of a single ITV company, as Carlton and Granada prepare to merge (see ITV Cleared To Merge With Sales Houses Intact). With only behavioural remedies imposed by Hewitt, the two ITV heavyweights have emerged from… Continue reading INSIGHTanalysis: What Next For One ITV?

On the whole the advertising market is heading in the right direction, with confidence and trading figures a little better now than they were six months ago. This is evidenced by comments from WPP‘s Sir Martin Sorrell, one of the industry’s most venerable and (generally) cautious market callers. Sorrell recently told a media conference that… Continue reading INSIGHTanalysis: Media Healthcheck – September 2003

The outlook is improving for the majority of communications agencies which are now more optimistic about the business climate than they were three months ago, according to new research published today. The first Agency Barometer survey from the recently established Communications Agencies Federation shows that almost a third of agencies reported that communications budgets committed… Continue reading Outlook Improves For Communications Agencies

The UK display advertising market is expected to grow by just 1.0% this year, before heading into stronger growth over the next three years, according to the latest forecast from Merrill Lynch. The broker predicts that growth rates will rise to 3.5% next year and hit 4.5% for 2005 and 2006. The Advertising Association in… Continue reading UK Ad Revenue Forecasts From Merrill Lynch

Audience figures at ITV are starting to show signs of a turnaround, with adult commercial impacts in the calendar year to August up by 6.6%, whilst average share of viewing is down just 0.7% points over the same period. BARB data from MediaTel.co.uk show that the turnaround in impacts for the adult audience began at… Continue reading INSIGHTanalysis: ITV Arrests Audience Decline, But For How Long?

Advertising expenditure in the UK increased by a nominal 1.2% year on year to almost £3.5 billion during the three months to June, as weaker than expected business conditions and the war in Iraq continued to weigh heavily on the market. The latest figures from the Advertising Association and World Advertising Research Centre (WARC) show… Continue reading Growth In UK Adspend Slows During Second Quarter

Stronger than expected activity in the US and a slight upturn in Europe has prompted ZenithOptimedia to raise its full year forecast for global advertising expenditure. However, the revision was small and the outlook is for modest growth moving into 2004. Analysts estimate that the ad market will grow to the tune of 3.2% this… Continue reading Zenith Sees Signs Of Recovery In Ad Market