More Ad Revenue Uk articles

Globally, the cost of above-the-line advertising is on the rise ahead of economic inflation, signifying a media market that is well and truly on the move, says Initiative Future’s latest Global Intelligence report. While confirming last year’s signs however, the media agency’s report also indicates that advertisers are netting less audience for their media dollar… Continue reading Cost of Advertising To Rise Ahead Of Inflation

Online revenue is outperforming the rest of the advertising market and is set to overtake radio’s share of overall advertising revenue over the next few months. OPera, the new media investment company for the Omnicom agencies, has predicted that online advertising will be worth £699 million in 2005, a growth of 26.2% compared to this… Continue reading Exponential Growth For UK Online Advertising

The Advertising Association’s latest ‘Long Term Advertising Expenditure Forecast’ suggests significant growth for the UK advertising market over the next decade. In the absence of any real major threats to the advertising industry, real growth is predicted to rise by 33% between 2004 and 2014 on the AA’s ‘High Option’. Even on the ‘Low Option’,… Continue reading Advertising Spend Up 33% By 2014

Although 2004 is turning out to be the best year for the advertising market since the dot-com boom years, according to the author of the Bellwether report, growth in advertising expenditure is likely to slip in the second half of this year. According to Christopher Williamson, economist at NTC Research and author of IPA’s latest… Continue reading Ad Spend Growth May Ease In Q4 2004

Marketing budgets continued to rise in the third quarter of this year with little evidence that high oil prices, rising interest rates and economic worries are hampering the recovery. The IPA’s latest quarterly Bellwether report, compiled by NTC research, reveals that the number of UK companies increasing their marketing spend outnumbered those cutting it for… Continue reading Q3 Bellwether: UK Marketing Recovery Still On Track

ZenithOptimedia has revised upwards it global advertising spending forecast for this year from 4.2% to 6.2% as worldwide advertising confidence holds despite oil and consumer uncertainties. After Zenith’s cautious forecasts in April, the group returned to its crystal ball and has revised all global predictions upwards. The updated report says, by 2005 the global advertising… Continue reading Zenith Predicts Ad Market To Grow By 6.2% In 2004

The Advertising Association has revised downwards its advertising expenditure forecast for 2005 from 4.9% to 4.4%, as signs of weakening consumer confidence takes hold, which could suggest a slow down in economic activity. As previously forecast, internet advertising is expected to be the fastest medium, however, expectations have been down-scaled since July’s update which predicted… Continue reading AA Downscales Its 2005 Ad Expenditure Forecast

Advertisers continued to return to television and national newspapers in the second quarter of this year as the economic recovery gathered steam. The latest figures from the Advertising Association show that total UK adspend rose by a solid 5.7% year on year to just under £3.7 billion, as confidence slowly returned to the industry and… Continue reading UK Adspend Shows Solid Growth In Second Quarter

Carat, the world’s largest independent media agency network, has said that ‘solid recovery’ in Europe and the US has led to an increase in its advertising spend forecasts for 2004 and 2005, despite the Olympic Games failing to provide the significant uplift expected. According to the new report, global spending on advertising in 2004 is… Continue reading Carat Revises 2004 & 2005 Adspend Forecasts Upwards

The Q2 2004 Bellwether Report has revealed continuing buoyancy in the marketing sector with final data for 2003 showing the steepest rise in marketing spend since the survey began, along with improved confidence amongst top marketing executives. The report, a quarterly survey of marketing budgets, is published today by NTC Research on behalf of the… Continue reading Q2 Bellwether: Market Recovery Continuing For UK Advertisers